The cutting-edge men's family brand, Mika Sini, has aggressively entered China

If you want to write events in the Chinese fashion field in 2009, then the "Makassini Siege Book" jointly directed by German Hansen and Chinese Yu Chen clothing will never be ignored. Even low-sensitivity fashion men’s followers can find that Makassany’s popularity in young men’s cutting-edge. Industry observers sharply pointed out that Maccasini’s strong attack is precisely the wearable demand—or rather, the psychological demand—of Chinese young men’s cutting-edge “fashion, uniqueness, edge, strength, and romance”.

"Crazy Men" rise of ethnic groups, men's brand reaction lags behind the brand blank

As men began to become mainstream force in all fields of society 80 years later, their worldviews and attitudes to life, which are very different from those of their predecessors, have increasingly had a significant impact. After the 80s, young and emerging are unique in their viewpoints, they are absolutely unconformable, they defy herd behavior, they are full of the vitality of reform and innovation, and they are full of rationality and turbulence. Someone once summed up these young cutting-points with a sentence of postmodern style: Me is me Is me is me. -- The meaning of this seemingly non-grammatical English is probably: Only by following my heart and being myself is I the real one. The fashion industry gives them a new term: the cutting-edge men's family.

Reflected in the choice of clothing, the emerging men's clan is increasingly dissatisfied with the men's clothing of choice. The gentleman-style clothes, though elegant in style, are too thin; while the PLAY BOY-style clothes are free and spiritual, they are lost in splendor. . It can be said that the Chinese clothing industry is a bit unprepared and reacts laggingly to the cutting-edge men's family on the stage of the times. This has created a brand blank. When the pure German descent of the Maccasini brand landed on the banner of cutting-edge men's clothing and landed on the beach, it was able to overcome this large gap and it was inevitable that it would quickly become popular in the country.

The commonality between Maccasini and cutting-edge men: the fusion of opposing elements

Macassani's popular style, on the one hand, is a great grasp of timing; on the other hand, because of its brand style, it coincides with cutting-edge men. Maccasini brings the rigor and rigor of the German lineage, detachment from the mainstream, and his own style, while at the same time being given the elegance, fashion and romantic Baroque style by his founders. It is almost a mixture of many opposing elements in the Maca. Under the inspiration of Sini designers, the perfect combination of integration.

Corresponding to this is the characteristics of China's young and up-and-coming men's clan, not only full of tension but also calm, both rational and impetuous, both unique and practical, and both innovative and precocious. The cutting-edge men's family is also a mixture of multiple opposing factors. They are not perfect, but they have unique standards for their own inner and outer world. They only wear clothes that match their own personal temperament, which is why they will be the mainstream brands. The mainstream style is extremely unsatisfactory, and it has been annoying to the garish sloppy style, but it is only possible to be overcome by Macaccini.