Adidas Group Substantiates Northern Market New Beijing Office Opened Yesterday

The completion of the new site will help the company's rapid growth in the northern region and the implementation of the “Road to 2015” strategy.

Adidas China announced yesterday that it has officially opened a new Beijing office to further consolidate the northern market. This is the third new office that Adidas opened in China in the past three years. The opening of the new site will not only promote the continuous growth of the business in the northern region of the company, but also help Adidas implement the "Road to 2015" strategy and ensure the company's long-term business planning. According to this strategy, Adidas will strive to become China's leading sports brand.

China is the second largest market for Adidas, and the company maintains a double-digit annual average growth rate in this market, with growth in the northern region being particularly significant. The eight provinces and municipalities in the northern region under the jurisdiction of the Beijing Office have contributed a lot to the adidas business in China. Under the guidance of the “Road to 2015” strategy, Adidas is focusing on expanding its retail business coverage in low-tier cities. At present, the company's shops cover more than 80% of the five and six-tier cities in the northern region. In 2012 alone, Adidas opened nearly 800 retail stores in China, of which 240 in the northern region.

Colin Currie, Managing Director of Adidas Greater China, said: “For Adidas, the northern region is an important area of ​​the Chinese market and one of the fastest growing areas. The opening of the new office in Beijing is The latest milestone in the Road 2015 strategy. Improved office facilities and improved working environment will help expand our business in the region and promote closer collaboration between internal teams to better serve us. Northland customers."

In recent years, Adidas has also focused on opening up subdivided stores in the northern regions, such as the Adidas Mini Brand Center in Changchun and the first outdoor store in Harbin. These stores provide local consumers with more targeted selection products. In view of the unique climate and geographical advantages of the northern region, two-thirds of Adidas' outdoor product stores are located in the area.

The officials attending the grand opening ceremony of the new office include government officials, dealer customers, media reporters and company employees. Meng Zhijun, director of the Business Committee of Dongcheng District, Beijing, said: “From the 2008 Beijing Olympic Games to the annual Beijing International Marathon, Adidas has maintained close cooperation with the city’s economic and sports development. We hope that the new office will be located in the East. The opening of the city will help Adidas continue to maintain its leading position in the Chinese sports industry."

The new office is located in Oriental Plaza in the center of Beijing. It is only 20 minutes away from Beijing Sanlitun Brand Center, the largest retail store in the world. The new office has an area of ​​2,292 square meters and is equipped with first-class modern facilities. It is suitable for close cooperation among employees and supports the Adidas Strategic Goal of 2015. In order to develop a corporate culture of “full tilt and full strength”, the company has been focusing on expanding and enhancing office space in the past few years. In 2010, Adidas Group opened the Western District Office in Chengdu, marking the completion of the regional reorganization. Last year, the company moved the Adidas Greater China headquarters of the Shanghai office to a new, larger site. Currently, Adidas has 2,800 employees in China and often provides opportunities for employees to participate in career development, training, corporate social responsibility and sports activities.

About Adidas Group

Adidas is a global leader in the sporting goods industry with a range of core branded products such as Adidas, Reebok, TaylorMade, LeBoo and Reebok-CCM Hockey. The company is headquartered in Herzogenaurach, Germany and employs 46,000 people. In 2011, the company achieved sales of 13.3 billion euros.

Adidas Group in China

Adidas Sports (China) Co., Ltd. was officially established in Suzhou in 1997. The headquarter is now located in Shanghai and has branch offices in Beijing, Guangzhou and Chengdu. There are more than 7,000 retail stores nationwide.

Over the past 15 years, increasingly affluent Chinese consumers, fashionable and modern youth groups, and the Beijing Olympic Games have all helped Adidas achieve significant growth in China. China has become Adidas’ second-largest market in the world.

In order to strengthen its leading position in China, Adidas is implementing the "China's Road to 2015" strategic plan. It is a five-year blueprint aimed at expanding growth and improving capabilities. According to this plan, by 2015, we are expected to achieve double-digit growth every year.