Aged Vanity Marketing Pushes Fashion Women's Channel
In a recent interview, the CEO of Vanke Eslite, who has always been outspoken, jokingly stated in an interview: “When more than 70% of our users are girls, we feel that it is particularly difficult to serve good girls. We really hope that we can take it easy. Can understand the consumption habits of these female consumers and their hobbies. But we found in the analysis process, female consumers are too inconceivable, and it caused huge returns for us to be female consumers." The remarks immediately triggered netizens to discuss. In recent days, Fanke Eslite has again launched a fashion women's channel on its official website with a view to attracting female consumers in major groups of online consumers. Some commentators in the industry believe that the remarks made in previous years were once again successful.
Starting from the men's shirts, Vanke Eslite has gradually gained the attention and love of female consumers through the expansion of female products such as silk stockings during the past five years of development. Today, the proportion of female users who have Eslite has reached 70%, which is far higher than that of male users. This has made female users more and more the focus of the company. This time, Vanke Eslite launched the women's fashion in the early spring and comprehensively enhanced the design and fashion sense of the guest women's wear. It is an important measure to attach importance to the development of the female consumer market. At the same time, as a big move in 2013, it also revealed that every guest has increased their attention to fashion in the new year.
Female consumers' preferences and styles are unpredictable. Prior to this, Vanke has always been criticized for its lack of fashion. It is reported that in order to launch its fashion women's apparel, the company's relevant person in charge of planning and market research in the early stage has taken full time, not only hires buyers to understand fashion trends, but also insight into the mainstream clothing style On the basis of the trend, in-depth understanding of all aspects of China's online shopping women consumer users, and heavily recruited designers to improve. It is understood that Vanke Fashion Women will eventually target younger groups aged 18-28 to provide them with a new wave of clothing. Such people are familiar with online media and have certain consumption concepts and economic capabilities. And according to their preference for contemporary street shooting styles and Japanese and Korean styles, where customers are positioned in a simple and sweet product.
In this latest fashion women's fashion line, people were surprised to find that, unlike Vanke's previous styles, these nearly 20 2013 women in early spring have smooth lines, simple styles, no complicated decorations, and they are generous and decent. Fashion. The colors are mostly the most popular ice cream colors nowadays. They look refreshing, play soft, sell cute, and are clean and fresh. They are absolutely omnipotent and universal colors. They provide both wild and unique charm for many women who love beauty. Women's fashion.
According to the person in charge of fashion apparel ladies, fashion women adhere to fast fashion play, plans to update every week, about 20 each time, to ensure that fashion women close to the trend. And a few years of fashion women will uphold a variety of small principles, and learn ZARA advantage in the fast fashion field. In addition, the suppliers of Vanke Women's Fashion are all well-known women's OEM companies, among which there are many famous brands such as Topshop, H&M, and ZARA. This move aims to ensure the quality of Vanke Women's fashion products and insists on bringing high-quality, high-priced women's new options to users.
From VT, canvas shoes, to this year's autumn and winter best-selling flannel shirts and other van celebrity star products, where the guest is more in the past based on the advantages of the Internet platform in the display of products, through the rich color, pattern Change, make the product fashionable with the times. Nowadays, where the fashion of the passengers is upgraded, the new fashion women's wear is no longer limited to the basic categories. With more breakthroughs and innovations, the "Fast Fashion" has driven the Internet brand's fashion trends.
Boat shoes, also known as deck shoes or top siders, have been popular casual footwear for men for decades. The original design inspiration for these shoes is believed to have been the American Indian moccasin , with its water-resistant hide, low profile and side lacing. Originally, boat shoes were meant to be worn while walking on the slippery deck of a boat. The leather uppers are treated with a water-repellent oil, and special non-skid rubber soles give the shoes adequate traction. The low profile, similar to that of a slipper or loafer, makes it easier to get in and out of the shoes quickly.
Boat shoes (also known as deck shoes) are typically canvas or leather with non-marking rubber soles designed for use on a boat. A siping pattern is cut into the soles to provide grip on a wet deck; the leather construction, along with the application of oil, is designed to repel water; and the stitching is highly durable. Boat shoes are traditionally worn without socks.
History
Modern boat shoes were invented in 1935 by American Paul A. Sperry of New Haven, Connecticut after noticing his dog's ability to run easily over ice without slipping. Using a knife, he cut siping into his shoes' soles, inspiring a shoe perfect for boating and a company called Sperry Top-Sider. Sperry Top-Siders are still a popular brand of boat shoe today, among many others, including Sebago and Timberland.
Boat shoes are used by sailors, as the name suggests; however, since the 1970s they have become casual footwear in coastal areas of the United States, Canada, Argentina, Australia, China, France, Italy, Portugal, Spain, and the United Kingdom. Some boat shoes today have traditional white, non-marking soles, though many others today have dark non-marking soles. They usually have a moc-toe (like a moccasin) construction.
In the 1980s through to the early 1990s, and returning in the late 2000s, boat shoes were worn with everyday and dressy wear alike by both boys and girls and men and women. Besides being worn by themselves, many children and adults wear them with socks, especially low-cut, ankle socks and crew in white and many other bright neon and pastel colors. Many schools with uniform requirements allow boat shoes as acceptable uniform shoes.
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