Quanzhou shoes and apparel companies return to the "product era"

In recent years, Quanzhou shoe and clothing companies have come back to do "internal work", and pay more attention to product R & D and design. As a new outdoor product industry, after laying the brand foundation in previous years, this year has begun to base product design. The reporter learned from the industry that there are already outdoor brands signing the European design team. People in the industry believe that today's footwear and apparel companies have entered the “product era” and will invest heavily in product development and style design.

Introducing "foreign design"

At the ordering meeting organized by Lions Outdoors last week, one session attracted the attention of the industry. Chairman Xu Rongsheng formally signed a contract with a European design team. The two sides cooperated and will combine the theme of the brand's future activities to jointly develop the original motif of the theme apparel. And manuscript design, will use a lot of bionics in the later period, will integrate European original design idea into the product.

“This is a Swiss design team that also designs products for international outdoor brands. With this cooperation, we will strive to create travel outdoor equipment that combines professional functionality, fashion and comfort.” Xu Rongsheng said that the team will provide Patterns and manuscripts, and full control of product development, "this can achieve product internationalization, the brand will be further improved."

Not long ago, the reporter learned from Lilang Company that Li Lang had invited the designers of Armani to design consultants of the company and put forward sound opinions on the company's product design.

In fact, as early as a few years ago, international design forces have entered the industry in Quanzhou. Many companies, such as the left bank, Xtep, and Han children's wear, have strategic cooperation with the international design team in their trip planning.

"Winning with products" Whether it is the reform of the current order meeting or the upgrading of channels, everyone is trying to be closer to the market and closer to the needs of consumers and design products that meet the needs of consumers. Li Cheng, vice president of Li Lang said that only the moment Doing product design well can win the market.

Zhang Peiyu, head of Tianpo Luneng’s outdoor brand, believes that the value of the brand ultimately needs to be reflected in the product. "If the design style can lead to popularity, then the brand will be first class." He believes that more and more companies choose to cooperate with professional design agencies, which can broaden the company's international perspective and thus enhance the brand image.

Xu Rongsheng also said: "The industry has now entered the era of products. To avoid the homogenization, everyone pays more attention to product development and style design so that they can be differentiated in order to be more close to the individual needs of consumers today."

People in the industry believe that this is an increasing trend in the clothing industry in Quanzhou. Due to the increasingly obvious trend of internationalization, consumers increasingly prefer to use international fashion elements to decorate their own clothing. Quanzhou clothing brands are trying to invest in this area. To expand its influence overseas and bring closer the domestic apparel to international trends.