"Good voice" finals 150 seconds of advertising 3.422 million triggered discussion

"China Good Voice" is recognized as "China's Good Business", and "The Peak Night" has become a precious resource for publicity, and 150 seconds of advertisements are mad at 34.42 million yuan, which resembles the CCTV Spring Festival Evening and the American Super Bowl. . For a time, the sky-high price advertisement of “The Peak Night” triggered discussion among netizens.
The reporter learned that in 10 advertisements for 15 seconds, the final bid for 9 advertisements exceeded 3 million yuan, and the lowest-priced advertisement was also shot at 2.6 million yuan. The most expensive advertisement for the "Good Voice" annual festival in the first quarter was only 1.16 million yuan. Obviously, "China Good Voice" not only won the audience's approval, but also won the favor of the market and became the direction of China's TV programs. Under the siege of Chinese companies, the sky-high price of RMB 32.42 million can not help but make people think about it. Among them, the 6.3 million seconds of advertisement Wang Taizilong men's wear is attracting attention. This phenomenon is like the ad war of many companies on the US Super Bowl.

It is reported that with the promotion of American football in the world in recent years, the Super Bowl has attracted nearly one billion viewers in 225 countries and regions around the world. Super Bowl's advertising creativity and entertainment programming have attracted a wider audience. According to the survey results, half of the people watched the Super Bowl in order to see its creative advertising. After the Super Bowl's “The Good Voice of China” was sought after by Chinese companies, it was more and more expected that the netizens had bluntly stated that the 150-second sky-high price advertisement was a game itself. How will 30 minutes of 6.3 million strokes be presented? Even some netizens suggested that companies initiate advertising creative recruitment, and they must make full use of the rapid development of daughters, to achieve the effect of stunning national audiences.
The suggestions of many netizens are not unreasonable. It is understood that the advertisement for the Super Bowl in 2013 was sold out by brand owners as early as 11 months ago, providing the successful brand with 11 months of sufficient time so that the successful brand can have enough time to plan its own on the Super Bowl. advertising. However, the "China Good Voice" summit night bidding meeting was held on September 12 and the peak night was played on October 7. There was only a short period of 25 days between the two. This time is too short and the winning brand is not afraid to re-shoot a new advertisement during this time. Therefore, it is still unknown whether the ad war on the “night of the peak” can be as exciting and worthwhile.
In this regard, the reporter called the 30-second advertising standard Wang Taizi Long Men. The person in charge of the brand stated that Prince Edward Dragon Men’s Wear is well-prepared and has already crafted an advertising film that has only been debuted at the peak of “Good Voice” for the purpose of creating a gorgeous upgrade for the brand. The first one. This time the advertising debut was of strategic significance to Prince Edward, not only the transformation of the brand concept from “being confident and natural” to “changing his own, elegant life”, but also representing the development of the Prince Edward brand and China’s ace entertainment to the world. dream.