In 2017, the raw material market in the domestic textile industry has been “upâ€. How to deal with the troubles caused by rising raw material prices has become a problem that every fabric company must consider. From October 11th to 13th, 2017 China International Textile Fabrics and Accessories (Autumn and Winter) Expo jointly sponsored by the China Council for the Promotion of International Trade Textile Industry Branch, China Textile Information Center and Messe Frankfurt (Hong Kong) Co., Ltd. (hereinafter referred to as “intertextile autumn and winter†The surface accessories exhibition will be held in Shanghai.
In the early stage of the exhibition, the reporter interviewed the relevant fabric companies in the exhibition to see how they faced the trend of rising prices, how to see the move, and reshape the competitive advantage of enterprises.
Deep force creation opportunity
The first measure: material upgrade customization service
The news of rising raw materials has been constantly heard, and many fabric dealers have lamented that the business is difficult to do, but this does not seem to affect the sales of some fabric companies. They are constantly upgrading the fabric wearing feelings and materials to attract More attention from downstream apparel companies.
Haining Tianyi Textile Co., Ltd. is aiming at the natural and environmentally friendly consumption concept. In recent years, it has introduced technology and equipment from Europe, and invested in setting up its own creative experimental base. The process has been continuously improved, which has improved the breathability and luster of the product. Popular. “Today consumers are pursuing a higher level of comfort in the choice of clothing. This demand has led fabric research and development companies to be people-oriented, and to abandon the idea of ​​pursuing visual glamour in the past, starting from the actual needs of consumers.†CEO and creative director of the company Jianping said. For this purpose, Tianyi Textile has introduced a new product with a polyester content of no more than 10%, which greatly increases the skin-friendly and soft feeling of the fabric. This kind of product research and development close to the market, catering to consumer demand and high design content can not only provide effective production capacity for the market, but also improve the quality of production capacity and achieve a healthy development for the enterprise.
In addition, Jiangsu Jinqiu Rope Belt Co., Ltd., which launched a luminous material rope with new environmentally friendly luminous materials and various fancy ropes. According to the relevant person in charge of the company, the research and development of sports webbing and the application of new materials have improved the comfort and use of excipient products, and the materials used are well-selled.
In addition to upgrading materials and accessories, providing customized services has become one of the ways for companies to get rid of price wars. Many exhibitors of the intertextile autumn and winter accessories exhibition have a lot of experience. Dali Silk (Zhejiang) Co., Ltd. put the focus of private customization on the upgrade of traditional elements. Su Shujuan, the deputy general manager of the company, introduced that after analyzing the customers of the exhibition for many years, it was found that there were more and more private custom customers and high-end clothing brands among the new customers. “Because, developing a high-end market, customizing services, and leading the fashion trend is one of the trends in brand development and one of the development directions of Dali Silk.â€
Plastic fashion
The second measure: trend design details innovation
In the course of the interview, the reporter found that more and more face and accessories enterprises regard the product “yan value†as the nirvana of the enterprise, in order to be passive in the flood of “price surgeâ€.
“In recent exhibitions, we have displayed a lot of new products, hoping to present the spirit of Beijiang’s innovative pursuit, and hope that those who come to our booth can have a refreshing feeling and feel the power of our design.†Beijiang Textile The sales manager of the company said that at this exhibition, the company will display new fabrics such as 2018 autumn and winter denim and color fabric dyed according to the latest international fashion trends, as well as one-stop garment design and manufacturing services.
Wangchunhua Group attaches great importance to the platform influence of intertextile autumn and winter accessories exhibition, indicating that the company will bring the latest design and products to the scene, and always achieve good results. The person in charge of the company said: “This year's intertextile autumn and winter accessories exhibition, Wangchunhua Group The main push velvet denim, the fabric is soft and warm, beautiful, mainly used as winter clothing. In addition, the company's cold transfer printing pattern is delicate, mature technology, industry leading, very recognized by clothing companies and designers, we are very confident at the exhibition Win the favor."
Shirts have traditionally been considered difficult for consumers to be fashionable, and today, many shirt fabric companies start with personalization and innovate in details to make shirts more fashionable. Jiangsu Zhanshi Textile Co., Ltd. has introduced an agile stocking system, which can capture design elements in time, predict popular trends, stock up in advance, and “one-click lock†is the frontier.
“At this exhibition, our main product is a worsted ultra-thin fabric of cashmere and silk texture.†Hui Zhenli, general manager of Deyi International Cashmere Co., Ltd. said that although the fabric cost is high, But the design is novel and the style is generous. “By design innovation, the company has made the shirt fabrics a high value and high value. I believe that the platform for the intertextile autumn and winter accessories exhibition will be welcomed.†Hui Zhenli said.
Strong technical service
The third measure: enhance the functional experience enhancement
High-end, custom, and design are not the sublimation of strength, but the improvement of functionality and experience is a bit more convincing for the company to cope with the price increase. Mianyang Jialian Printing and Dyeing Co., Ltd. has participated in the intertextile autumn and winter accessories exhibition for nearly 20 years. The person in charge of the booth of the company introduced that this time, Jialian will display the elastic tooling series with reduced fatigue; high-washing and multi-washing tooling series The latest products such as the anti-infrared military camouflage series are believed to attract a large number of professional buyers.
As an old friend of the intertextile autumn and winter accessories exhibition, Quanzhou Haitian Material Technology Co., Ltd. will mainly display new types of fabrics such as warm and high-fleece velvet, high-density stitches, single-sided and new-type functional products. Qiu Zhizhen, the person in charge of the company, told the reporter that the company is in a leading position in the development and application of moisture-absorbing and quick-drying, new bio-based fibers. Now, Decathlon, Columbia, Uniqlo, Anta, Pathfinder, etc. have become the company's main customers.
Shanghai Xingnuo Kanglun Fiber Technology Co., Ltd. has been focusing on healthy textile products for many years and has entered the health industry from the perspective of fiber technology. At this exhibition, the company mainly promotes two series of high-tech products: Kanglun fiber antibacterial and green shield health breathing. . The person in charge of the company booth said: "The products that the company launched in the past few years have been recognized by the market for rapid moisture absorption, antibacterial and anti-odor, and the development is very rapid. Nowadays, in the face of rising prices of raw materials, the company chooses to further enhance the technological content of fabrics and increase The company's sales advantage."
With the increasing environmental protection voices from all walks of life, functional fabric companies will focus on environmental protection features in addition to their focus on protective products and healthy textiles.
The research and development team of Wujiang Sanfeng Outdoor Textile Fabric Co., Ltd. has introduced functional fabrics using ECO waterproofing technology and recycled recycled fiber as raw materials. “The traditional method of recycling used textiles is mainly incineration and burial, but the decomposition of synthetic fibers represented by polyester, acrylic and polypropylene is very slow. Buried in the soil will endanger the growth of plants and waste materials.†Yao Ming, general manager, explained that recyclable recycled fiber is used to mechanically process waste textiles by shearing and tearing, to transform knitted fabrics and woven fabrics from fabrics into short fibers, and then form them into fibers by mechanical carding or airlaying. The net can be reinforced with acupuncture, hot rolling or spunlace to become a functional fabric with sound absorption, sound insulation, heat insulation and warmth.
It is understood that Sanfeng Textile has reached close cooperation with many well-known outdoor brands in Europe, America, Southeast Asia and other regions.
Editor in charge: Xu Yuehua
Hoodies with soft quality :we have various kinds of new fashion design for this hoodies.Loose hoodies,slim hoodies or hoodies jacket,which styles u like ,u can tell us,we will tell u fabric content,and other details u would like to learn ,we have styles for solid color and printed,if u like other colors or have other design,please tell us and send us ur draft,we will according to ur requirements to do well.
Sleeveless Hoodie,Pure Color Hoodies,Super Short Slimming Hoodies,Casual Hoodies With Pure Color
Shaoxing PinSheng Garment co,ltd , https://www.psfsshirt.com