Following the acquisition of McCaw in 2008, Sequoia Capital (China) has once again set foot in the apparel industry, spending nearly 10 million US dollars to invest in Beijing good music to buy Information Technology Co., Ltd.. It is understood that Beijing good music to buy Information Technology Co., Ltd. is a franchise founded in 2007 footwear e-commerce, and directory sales company, and McCall, the main sales channels for online sales, but with the main apparel Mecoxlane The difference is that good music to buy the main products for footwear. Good music to buy founder Lu Ming recently confirmed Sequoia China's first round of injection, which said the investment will be used for website promotion. Lu Ming, who has 20 years of experience in apparel sales, believes that e-commerce companies in the traditional industries are now enjoying favorable conditions. The reasons are mainly due to the development of Internet technology and the gradual maturity of Internet users. In particular, the convenience of online payment means and logistics support Industrial development. "The future of competition in B2C e-commerce companies will focus on inventory management capabilities and shelf efficiency levels. Good music to buy now daily shipments of about 1000 pairs, and a monthly increase in the rate of 20% -30%, the company 2010 Annual sales will reach 300 million yuan. "And for Sequoia China why the recent enthusiasm for the apparel industry, interfacing that may be mainly due to the successful investment of Sequoia Capital Zappos in the United States, the same is the operation of footwear e-commerce The company, founded in 1999 by Zappos, was acquired by Amazon for $ 1.2 billion this year, giving Sequoia a tremendous benefit. "The potential of China's genuine casual shoes market is bigger than the US market," said Lu Ming. "Sequoia Capital will bring us more than just money. The experience of investing in Zappos will help us to grow into the best e-commerce company "
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