International giant Pepsi fully enters sportswear industry

International giant Pepsi fully enters sportswear industry

Recently, PepsiCo officially announced in Guangzhou that it would fully enter the sportswear industry.

At present, the global big brands are diversifying their business with the principle of pursuing all-round contact with consumers, and Pepsi is also looking for its own regional brand extension. After successfully getting involved in drinks, catering, and food, Pepsi once again focused on sportswear.

It is understood that Pepsi currently ranks only 30th in the sportswear industry. The huge potential of domestic sports goods not only attracts Pepsi, but also attracts sports brands that have already established a foothold in China.

At present, Nike, Adidas, and Li Ning, Anta and other international brands and local brands have a strong attack, the dominant position in the domestic primary and secondary markets to consolidate the dominant position, and in the just launched the three or four major market expansion, through the dense Open shop occupied market space. How can Pepsi break out under the influence of internal and external brands?

Mr. Zhang, the director of operations of PepsiCo Sports, stated that PepsiCo Sports will make major changes on the terminal. Next year, the PepsiCo Sports will invest 40 million to 80 million yuan, bringing the number of terminal sales stores to 1200, and investing 100 million to 200 million yuan in 2008. The number of terminal sales stores will be 2,500. In 2009, 200 million to 400 million yuan will be invested. Terminal sales reached 3,500.

Through Pepsi's brand and terminal layout, PepsiCo hopes to win the market competitiveness in the first and second-tier markets, win the market and consumers' recognition in the 3rd and 4th markets, and seize the market share, thus truly infiltrating all levels of the Chinese market.

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