The marriage between film and fashion wears Prada and sets off fashion trends in Shenyang

Prada, which pursues a combination of popular simplicity and modern modernity, is full of unique styles and individual colors. Armani, the classical luxury Ver-sace, is elegant, concise, and exquisite. Chanel L... when many heavyweight international brands have appeared. When gathered in a film rather than on a dazzling stage, it will undoubtedly attract people's attention even more. On February 28th, with the “Queen of Wear Prada” (aka “The Devil Wears Prada”), they arrived at the major theaters in Shenyang City. The perfect marriage of this movie and fashion really makes the fashionable men and women of Shencheng City yearn for. Crazy, but also set off a round of Prada boom.

Prada Becomes the Focus of White Collar Women

"Prada's Queen" is a rare fashion-related theme film. A large number of fashion elements in the film are in line with current social trends. Watching this movie is like watching a high fashion show. The heroine's costumes in the film are from the hands of world-famous designers such as Chanel's designer Karl Lagerfeld, Dior's designer John Galliano, and Gucci's new helm designer Frida Giennini. In the film, walking in the most cutting-edge fashion magazine female editor - Devil boss Miranda, made the best interpretation of fashion. She always had a silver hair, a white Hermès scarf, and a $ 40,000 Chanel dress. Her dress presented a unique and temperament that was unattainable, smart, and glamorous. Andreia, an assistant to the devil's head, wears clothes that are not Prada, Armani is Ver-sace and other famous clothes. In this movie, many international heavyweight brands make a debut, enough to make you overwhelmed. Coveted.

After "Queen of Wear Prada" was released in Shen City, there was a strong reaction among many white-collar females. Many white-collar women showed a high degree of concern and enthusiasm for Prada, the fashion leader. Put Prada, a combination of popular simplicity and modern modernity, into an enviable and attractive OL, which resonates with them. Most of the respondents stated that the “pointed collar white shirt + large V open-collar high-waist pencil dress + black military jacket” dress, together with sunglasses, leather gloves, fur shawls and many other classic OL styling became theirs The longing for the costume.

In fact, the film is hot and has become a weather vane that leads the fashion this year. It is totally reasonable. On the 27th of last month, when this popular movie was premiered in Beijing, the people’s enthusiasm was evident. At the premiere, many women fashion editors and fashion stars who are known as the "Fashionish Devil" have expressed their love for the film "Queen of Prada". Meanwhile, the industry also He said that this good attempt to marry the movie and fashion will not only make the box office big, but will also lead the 2007 fashion trend.

Modern aesthetic symbols

Although in the "Queen of Wear Prada", many international first-line brands have appeared, but people still inevitably focus more on Prada. Well, Prada's long history of the brand has become a must-see. Prada was founded in the early 20th century, because at the time of business trade and transportation business trips, founder Mario Prada started making a series of hand-made leather goods for travel, and opened a boutique in 1913. In the 1970s, with the change of fashion environment, Prada was on the verge of bankruptcy. The Italians paid attention to the concept of family. The fashion industry was no exception. In 1978, Miuccia Prada and his husband Patrizio Bertelli took over Prada and led Prada to a new milestone. When Miuccia took over, Prada is still a small brand popular in Europe. This family, passed from generation to generation, could easily decline without some innovation and breakthrough. Therefore, Miuccia attempted to find novel materials that were different from traditional leather materials. After numerous attempts, nylon fabrics were found in the materials used by the Air Force parachutes. The "black nylon bags" that were based on light weight and durability were a hit! Prada did not launch the first fall/winter fashion show until 1989, and won a lot of praise for the design of the trend at the time.