Xiang embroidery at the Shanghai World Expo by foreign audiences favorite. Throughout the history of the development of Hunan embroidery, regardless of acupuncture, theme, style or material, are constantly enrich and improve in innovation and development. Constant innovation, perhaps it is also the perfect way to break through the current predicament Hunan embroidery July 23, the Shanghai World Expo will be the start of the week in Hunan. The same day, nine dressed in embroidery cheongsam "embroidered woman", live show embroidery skills, attracted acclaim. For Xiangxiu, such honor may already no longer strange. With more than two thousand years of historical accumulation and continuous improvement of techniques, embroidery and embroidery famous embroidery Hunan has long been the most dazzling a cultural business card. However, Hunan embroidery significantly lags behind in its development in recent years. Where is the difference? Where is the direction? Xiangxiu practitioners, thinking, is also exploring. Changes in the dilemma of a reasonable artistic docking market Changsha right now high-temperature transpiration, City Deputy Secretary-General Wang Xiangsheng embroidery work can not stop the construction of Changsha Shaping Xiang Embroidery Industrial Park is in full swing, the responsible for the project coordinating the work of Zhejiang , Running almost daily on the site. "The current development of Shaping Xiang embroidery the best time, time is precious, can not be wasted." Wang's mouth, "the best time," refers to the Shaping Hunan embroidery Industrial Park project started in October 2008. According to the plan, Shaping, a city with the reputation of "the hometown of Hunan embroidery industry", still occupies 70% of the total sales volume of Xiangxiu products in Hunan province. Within a few years, Hunan Xiangxiu Cultural Square and Old Street retro remodeling will be completed Project construction, in order to change the past lack of overall planning Xiangxiu industry, small-scale, disorderly competition situation. Embroidery was once brilliant. The early 80s of last century, has hit a year of exports of more than 500 million US dollars of performance, embroidery works are often used as "national ceremony" gift of foreign guests. However, faced with the impact of the tide of marketization, Hunan Top Five State-owned Xiangxiu Firms, which once had a fantastic scenery, have all been closed down, leaving only Hunan Huaxiu Embroidery Institute a "single seedling." "I think the problem lies in the product structure." Hunan Dragon Garments Co., Ltd. founder should have recalled that 90s of last century, the prevalence of embroidery industry, a point of view: only handicrafts belong to the embroidery, and embroidery, pillows and
Other daily necessities are not Several major state-owned embroidery factory only do a single handicraft. Due to long product duration, high prices, narrow sales channels, capital withdrawal slow, dilemma coming soon. Since 1996, it has been Ying-ming, the original structure of the entire business upside down - the proportion of handicrafts and daily necessities from the "82" to "28", business sales soared. Since then, the main "popular" Dragon Company is almost all the way to hurricane, from the initial start-up assets of less than 10,000 yuan small factory, developed into annual sales of 600 million yuan in Hunan Embroidery City Group, product marketing in Japan, the United States and other 15 countries. Today, the head of "Hunan Provincial Association of folk artistes, vice chairman," "Changsha City Association of folk artistes," the title had Ying Ming, has become one of the leading embroidery enterprises Xiangxiu. "Folk culture from the private sector, only people can afford, in order to become the driving force behind the continuous development of folk culture industry." Tsang Ying-ming said that in the era of market economy, it is difficult to "go wider and broader" road, to bigger industries A strong, art and market reasonable docking, is the key. Innovative change of daring to try even more valuable 38-year-old Jiang Zaihong is not too young, but at this age get the title of "master of Chinese arts and crafts", but it is unique. She not only embroidered superb, the operation of "red embroidery again" in Hunan has 24 production bases, annual sales of over 10 million. Many people attribute success to her professional skills and market management skills. However, in the eyes of Jiang Zaizhong, the innovative sense of daring to go to trial is even more valuable. A story often talked about by Jiang red. In 1995, a manager of the Friendship Store in Changsha walked into "red embroidery again," and asked her the question: "Why are all the embroidery handicrafts only a few standard sizes?" He suggested that Jiang Zaidong make two Smaller works. After 4 days, the new work was delivered as expected and the manager was very satisfied. Since then, "then red Xiang embroidery" Changsha was the most famous department store, and got a small counter. "Next to the large state-owned enterprise counter, but our sales are much better than them." The market is more inclined to accept the new products, which is Jiang Zaixuan realized from truth. Since then, "red again Xiang embroidery" every year to 30% of the profits for the development of new products among the unshakeable. In 2004, France Lyon Museum of Contemporary Art, Jiang Zaixong sent works - "Yin Gong axis" unprecedented sensation. This piece by the European artist Yang Kuang Cang and her co-creation and processing embroidery embroidery, creating a number of Hunan embroidery process on the first: the first use of 50 square meters of oversize fabric, the first abstract of the human skeleton Material as the theme ... ... "Art is innovation, Hunan embroidery life can only continue to explore innovation and prosperity." Practitioner more than 20 years, Jiang Zaixin for the innovation of trust, has not changed. In fact, looking at the development process of Hunan embroidery, regardless of acupuncture, theme, style or material, it is constantly enriched and improved in innovation and development. Continuous innovation, is the natural law, is the law of the business, perhaps it is also where the future of embroidery. Talents Tacit Knowledge Taught Order Training In 2008, "90" girl Tian Xia walked into Hunan Embroidery Institute, began her first job in life. Come with Tian Xia, and her 66 students. They come from Hunan Province Embroidery Institute and Hunan Arts and Crafts College jointly organized the first "Xiangxiu Design and Technology Class." According to the directional agreement, after two years of study and graduation, all the students in the class entered the Hunan Embroidery Research Institute and became the only reserve army of the existing state-owned Hunan Embroidery Enterprise. Institute specifically Tian Xia and her classmates arranged in a ministry, but also took a high-profile name - "Xinlei embroidery Department." Following the Institute opened the first precedent, in 2007, Hunan Embroidery City Group also chose to work together with Hunan Vocational and Technical College, co-cultivation of reserve personnel. The following year in September, Hunan Vocational and Technical College of Art as the main body of the province's 26 vocational colleges, hand in Hunan Hunan Embroidery City as the leading 82 enterprises, the formation of Hunan Arts and Crafts Vocational Education Group, opened a large scale school-enterprise Zero distance docking of the prologue. Embroidery many enterprises behind the pace, reflecting the entire embroidery industry for the reserve of talent extremely desperate. Hunan Embroidery skills mainly rely on the heritage of master oral tradition, from contact with Hunan embroidery to grow into skilled workers, at least 20 years. Moreover, the embroidery industry's income is not competitive, so a large number of embroidery workers chose to go out to work. "We went to rural areas to recruit workers, even if it was to eat and pack, to send cars to pick up and not many people were willing to come." Embarrassed many years ago, Jiang Zaizhong still remembered. "From the current situation, the order-based training mode is fruitful." Hunan Xiangxiu Fang Fang, director of the Office of the Office said, but just two years, "Xinlei Embroidery" trainees out of nowhere, is no longer a minority . On the one hand, it is the cultivation of basic personnel, on the one hand, the selection of excellent personnel. In the view of Jiang Zaidong, both can not be lacking. "The great masters come forth as an embodiment of the vitality of the industry, and the cultivation of the masters can not be done without the support of the policy." Jiang Zaihong said that there are still inadequate incentives for outstanding talents in Hunan and she hopes to have policies in this regard To attract more young people to join in the embroidery. Embroidery (Encyclopedia) originated from the folk embroidery in Changsha, Hunan Province, dating back more than 2,000 years ago, flourished in the Qing Dynasty. Xiang female Li Yi Hui invented the "mixed needle", a unique technique for embroidery Xiang. Nineteen thirties, Xiang embroidery into its heyday, access to "Hunan Province embroidery, very sophisticated, so there is embroidery world reputation." Hunan embroidery has strong Xiang Chu cultural characteristics, realistic and variant coexistence of patterns, dragon and phoenix patterns intertwined, showing Witch God culture blend of heaven and earth, human dexterity, auspicious pictures, like political themes, especially in the performance of the portrait of the leader of the famous .
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