Evian lives young! Innocent eternal!

Two years after the "Bacter Ice Baby" image became a global success, Evian once again launched a new idea, using a fun baby T-shirt as a vehicle, reiterating that young people are young and young, through theme music, commercials, and interactive applications. The concept of mood, invite everyone to live young together!

New advertising films

The stop-motion animated commercials were used to develop narratives by referring to the page-turning principle of childhood picture books. Men and women, young and old, wearing different types of baby print T-shirts, and music rhythm in turn appear to create a dynamic shot of baby dance.

Interactive application

As a derivative of the commercial, new interactive applications are also published on the web. With a simple operation, you can change your character and watch your "head baby" follow the music beat to imitate Michael Jackson's moon dance and even James Brown's flash dancing. The interactive app called "Evian Let's baby dance" is available for free download on the website or the Apple App Store.

Theme music

The theme song of the advertisement was adapted from Tom Tom Club's "Wordy Rappinghood" and was re-arranged by DJ Mehdi and Uffie. It can also be downloaded for free at the iTunes Music Store.

Baby T-shirt

As the core of this idea, the Evian Baby T-shirt will be popular in various countries once it is launched, and it will gradually create a whirlwind of youth. Want this creative and interesting baby T-shirt? Follow Evian official happy network and Sina Weibo, participate in activities that have the opportunity to receive a gift.