Dealers and manufacturers come to me to deal with, who can not survive alone, then what kind of relationship between them? The benevolent sees benevolence, the wise sees wisdom, but surely, there is more than one answer. The answer is all sorts of colors. Which one is the most appropriate?
Dealers and manufacturers come to me to deal with, who can not survive alone, then what kind of relationship between them? The benevolent sees benevolence, the wise sees wisdom, but surely, there is more than one answer. Some dealers said that the two are a grasshopper on the rope. Some said that the dealer is the customer of the manufacturer and the god, some said that the relationship between the front and the rear of the car, and some people say that the couple is based on the interests. relationship. The answer is all sorts of colors. Which one is the most appropriate?
The relationship between the front and the rear of the car dealer said that the train runs fast, relying on the headband. A brand is hard and hard, the grade is not high, the image is good, the consumer recognition is not recognized, mainly by the manufacturers. The manufacturer said that the dealers are only blindly asking for it. They do not understand the difficulties of the manufacturers. Sometimes they are unreasonable in their performance. The sales of their own stores are not to be grasped. Instead, the manufacturers are thieves.
The simple customer and the owner's business relationship dealer said, I went to the factory to enter your goods, I am patronizing you, there is no me in the factory, the goods will not go out, so the factory should treat me as God. The manufacturer said that the dealers are greedy and require additional support from the manufacturers. In the daily operation, they operate illegally, unreasonably demand, and even threaten the manufacturers. If they are not satisfied, they will not visit your factory and directly change their brands. The customer, the role of God, bargains on what issues.
Couples based on the interests of the relationship Some people think that dealers and manufacturers are like a husband and wife relationship, live together. The manufacturer is a husband, responsible for purchasing, producing, and then supplying goods; the dealer is a wife, responsible for dealing with consumers and selling the goods. But like most couples, the honeymoon period is always short, and the long can last for half a year and a few weeks. The decisive factor affecting the relationship between the manufacturer and the dealer is the interest. The wife said that her husband's reaction was getting slower and slower, and he had more and more shortcomings. He began to suspect that he had chosen the wrong person and married the wrong person. The husband said that his wife’s reaction has become more and more fierce, she does not understand her feelings at all, and she does not give her time to solve the problem.
Talk about the above three relationships, specific analysis, everyone will feel that it is not very suitable. What role is the two sides in the end is more appropriate?
From the perspective of the regional manager, the relationship between the dealer and the manufacturer is more accurate. Regardless of whether the two sides are a grasshopper on a rope, the relationship between the front and the rear of the car, the simple trading relationship between the customer and the owner, or the relationship between the husband and the wife on the basis of interest, there is always one thing, that is, both sides are businessmen. It’s all unprofitable. The game between dealers and manufacturers, who is the loser and who is the winner? For whom is it good? In the end, it is still more expensive. Because the contradiction between dealers and manufacturers is only an internal contradiction at all, how to work together to do business well, to seize the terminal market is the main contradiction.
As a dealer, if you want to find a way to do business first, the support of manufacturers is limited, mainly by yourself. Never treat internal contradictions as major contradictions, and there are naturally more headaches. As a manufacturer, I also very much hope that the boss can do more research and investment in improving the profitability of the dealers, instead of still concentrating the main energy on production all the time, and it will not be able to play the role of the front. Pure production enterprises have experienced so many years, if it is still a problem, then what is the competitiveness? Now is the marketing era, so in the goods, definitely do not have big problems, otherwise it will hurt. The surface of the injury is the dealer of the terminal, but in fact it is serious.
Why do manufacturers and distributors have a simple relationship of mutual use? There are two main reasons for dealers to do business well. One is to desperately purchase goods, and the other is to desperately advertise. Looking at these two points, I think the average dealer will have a headache, because this directly involves the issue of financial pressure. In fact, careful analysis will not take up too much extra money from the dealers. It is mainly a concept of a dealer. It is believed that a brand's advertisement should be invested in the factory. In addition to the necessary store rent, decoration and payment for the store, there are very few dealers with a 20,000-employment advertising budget. So much money has been invested, why can't this main advertising fee go on? Don't always think that the two thousand pieces are spent in the factory, and don't think that the advertising fee is a drop in the opening hours. In fact, if the advertising investment is in place, such advertising is the most effective. In the current home textile industry, there are few that can be recognized by consumers without advertising in the terminal market.
The purchase is more important because the goods are in circulation. If the amount of the first batch of goods that has been opened in the store is running, the problem will be serious. After most of the dealers are profitable, part of the profits, and even most of the profits, are transferred to other places instead of continuing to be placed in the brand store. At present, the brand of the home textile industry, we can only plant it as a fruit tree seedling, it needs the dealer's careful care, need to constantly fertilize, water, instead of directly resisting the money tree, desperately shake. Will take care of it, it will certainly grow sweet fruit, people who will care, the brand grows fast, will not care, the factory helps to care together. Branding is a long-term investment process. There are many old dealers with more than ten years of oriental embroidery. However, at first they were not all earned, but now the brand can not only use money. To measure it. These old dealers have truly regarded oriental embroidery as a career. Their energy for all these years has been put on the brand, and the rewards of heaven and earth are now an honor.
As far as dealers are concerned, it is necessary to make full use of the brand value of Oriental Embroidery, promote their products in their own markets, and think more ways to get into the best goods in the factory, and get more of the best-selling goods in the factory. The advantages of the manufacturer, the advantages are expanded to make full use of the advantages, and the disadvantages are reduced so as not to affect their own energy. As far as manufacturers are concerned, it is necessary to make full use of the support policies in the factory, the market brand effect in the factory, the goods in the factory, the employees in the factory, etc., to help the dealers solve the problem as much as possible. Both sides regard the brand as a business and twist it into a rope to become a bigger and stronger brand. (Regional Manager: Sun Qiuyong)
Editor's Message
Everyone often pays more attention to how dealers can reduce the risk of opening a store and improve their ability to operate, but inadvertently ignore the problem of dealing with manufacturers. Dealers and manufacturers are likened to various relationships. No matter which one is in the end, it is not a mistake. Because these relationships are all ones in existence, the key is the harmony between parts and parts of the whole. Can their cooperation be It is the most important thing to give full play to the overall role.
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