According to China's underwear market research report shows that: At present, China's underwear market with annual sales of 20 billion to 50 billion yuan, and is still growing at a rate of nearly 20% each year, China's underwear market, huge room for future development, showing the vitality Prosperous and prosperous development.
According to statistics, the domestic underwear market, the import brand accounts for about 60% market share, mainly in Hong Kong, Taiwan and Japan, including big underwear "Embry", "Admiral", "Diane" "Wahl" and so on , And Taiwan's international underwear brand " Little Woman " since its inception in mainland China, its aggregate product strength, brand power, marketing force, it has quickly seized the domestic huge underwear market opportunities, setting a three-year increase of 3,000 franchise stores The gratifying achievements, all the way rosy market, the rapid development momentum.
Laughing underwear products arena
"Product strength is an integrated reflection of a company's technological innovation, market reaction and marketing service capabilities, and the product plays a vital role in the underwear industry," said Xu Tingyuan, chairman of Small Women's Enterprise.
With the transformation and upgrading of the entire Chinese underwear industry, lack of brand power, low value-added underwear business living space becomes more and more narrow. Small woman by breaking the industry's low-end heating competition bottleneck, to shape the brand, enhance product strength at the core of a sudden emergence.
It is understood that the small woman brand is top-level fashion designers through exquisite tailoring, creative design, application of advanced fabrics, combined with Asian women's figure, make full use of human body mechanics, skin structure, etc. to identify the main body Focus on customization, which strictly according to the proportion of women's chest and the surrounding structure design, the healthy shaping revolution will be pushed to a new height for the most delicate parts of women to provide high-tech protection.
One of the most simple "little lady" underwear at least 12 different versions to splicing, four to sixty processes, and for different consumer groups, different functionality, precision to consider version and material.
At present, the small woman successfully established "BUDIFO Treasure Island style", "LITTLEWOMEN little woman" and other internationally renowned underwear brand.
With the continuous development of consumer demand, the woman introduced a lot of innovative products including ladies bra, panties, corsets, bathing suits, shawls, rhythm suits, sleepwear, warm clothes, hosiery, men's bras, , Lactation underwear, wedding dress, dress and so on. The little woman practiced the concept of "product quality is above all else", "good product is more important than after-sales service" and "the best product is the best advertisement in its own right".
Produce the polymerization effect of brand power
"Concept war, star war, price war for many companies in the brutal competition in the market too overdrawn, corporate profits decline, with many companies in the business of short-term investment behavior and impetuous psychology, these are leading enterprises can not really Brand promotion to the hearts of consumers.In the final analysis, a business must have their own brand vitality. "Xu Ting Yuan said.
"Beauty in the Heart of Everyone", "Perfect", "Confidence", "Environmental Protection" and "Trend" advocated by the little woman fully express the ultimate and perfect pursuit of the modern woman. The small woman through market research, in the process of customer accumulation in-depth exploration, focus on creating a good brand experience, the Chinese elements of the fine embroidery and European and American freedom, the perfect combination of romantic ideology, the taste and sophistication throughout the formation of user size The brand value experience.
At present, the young woman has won the honors such as "China Top Ten Underwear Brand", "Top Ten Underwear Brands in the World", "National 3.15 Quality Trustworthy Brand", "National Inspection-Free Product" and "International Quality Certification System ISO Certification" Fame, market share, product quality, business size and other aspects have been fully recognized by consumers.
Traction franchisee marketing force
Ultra-low margin deposit, the first purchase of ultra-low volume, low task amount, low discount brand, low retail price ─ the flagship product, high rebate rate of return, no order system, 100% no reason to return policy, trade-in services and Small women underwear custom services, the small group of women in improving the industrial chain, enhance the competitiveness of the industry at the same time, to the majority of franchisees to provide the most favorable underwear joining conditions.
In addition to these generous joining conditions, the small woman also sent a gold marketing team, from the store decoration design, underwear display, product mix, package set, marketing, media focus on promotion, small women through marketing plus The influence of the big brands, so that the brand take root in all parts of the country, to invest in a small woman franchisee to bring real real money. "Chairman Xu Xuanyuan said.
"The great trend side can be Dacheng", a small woman standing in the industry highly examine themselves, with their own resources in the current competitive landscape to make effective strategic decisions, precise product positioning, market positioning, targeting the consumer base , Brand positioning has led its lingerie industry dominate.
"Underwear has become China's 1.3 billion people in the population and tend to fast-moving clothing supplies, the market demand will surely persist with the economic growth, it also determines the lingerie business there is a lot of room for survival." Insiders said the current China's underwear market holds endless business opportunities.
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