At Smith Barney clothing showed a strong trend, the United States boldly opened up its second brand Me & City. Smith Barney Group with a solid capital and high-end market into the dream, began to siege slightly. Metersbonwe is one of the earliest local casual wear brands that have entered the consumer life in China. Over the past 15 years, the scale of enterprises has been continuously moving toward the goal of 10 billion. Smith Barney is walking the low-end people-first line, and Me & City from the beginning of the design efforts to go high-end international routes, under normal circumstances, high-end brands to promote low-end brands easy, and in the low-end brands to do on the basis of high-end, high-end consumers Will usually exclude; in the mode of operation, Metersbonwe store to join the main, and ME & CITY stores only take direct non-joining, resulting in short-term operating costs increase, the shop constantly Investment exceeds sales growth. Zhou Chengjian, chairman of Smith Barney, has also admitted to the outside world that it is too optimistic about the launch of the Me & City brand. When a brand accumulates a certain reputation, focusing on the combination of cultural accumulation and product innovation, it is the best way to integrate multiple brand ideas on one brand. In the pursuit of brand segmentation and extension of the market, you can introduce more styles and different colors of clothing, the same can be loved by the vast number of consumers. Another blind brand is to extend the brand in vain, can not concentrate on the battle. Now the apparel market, all kinds of complicated brands, the real consumer recognition and bearing in mind a few? Smith Barney multi-brand development strategy for the apparel business raised a wake up, when the brand to a certain extent, not every business must take the multi-brand strategy. Be careful when choosing this path, try to avoid the risks, or the wonderful idea of ​​"putting eggs in different baskets" may only be a dream.
Work & Labor Gloves
Working Gloves,White Glove,White Cotton Gloves
enghua Jade Motor Co., Ltd. , http://www.socks-manufacturers.com