Mainstream consumer groups of HIM branded apparel targeting male customers between the ages of 25 and 40, the target consumer groups emphasize the stylish, elegant style of dress, perfect fashion with HIM, outstanding design concept perfect Fit. In recent years, the demand for men's consumer market has rapidly expanded, while the positioning of elegant and stylish men's brand market share is not enough, so in the formal wear and casual wear to find a comfortable space HIM has a strong market competitiveness. HIM brand in the country a secondary city's key business district has developed a number of direct sales stores and franchise stores, the brand has been well-known department stores, large shopping centers highly recognized. Has won the favor of all elites and fashion upstart and sought after. HIM brand extensive and powerful VIP customer base network is a unique advantage. HIM's VIP customer base is highly loyal, strong purchasing power, stable consumer spending and an important HIM market supporter. HIM pays special attention to the growth and nurturing of the VIP customer base. It organizes exclusive promotions for VIPs on a regular basis and provides service tracking and after-sales feedback for VIPs throughout the year so that VIP customers enjoy preferential treatment. HIM brand carefully selected rich clothing business experience of high-quality customers, to join forces to join the chain to promote the cause, a reasonable standard in major cities across the country to promote the chain monopoly. Relying on the South China region with high quality resources, HIM has grown into development, production, sales in one of the large-scale enterprises. Located in Guangzhou's production base, have a first-class facilities, a complete collaborative work, modern professional management. HIM brand clothing is not produced, is creative, each crafted products are flowing designer's soul, the essence of flowing HIM. Its design teams, which shuttle in every fashion capital of the world, create thousands of models every year with a wide range of distinct series so as to meet the demand of different goods combinations all over the country. HIM brand of intelligent production technology and equipment, sophisticated top-notch technology to give the proportion of Asian tailor-made cut, from selecting materials to the market every process meticulous. Strong integration of production capacity to HIM quality is fully guaranteed, fundamentally eliminate all the disadvantages of OEM brand. HIM brand firmly believe that fashion is not equal to the accumulation of luxury materials, fully meet the general public for the trend of the trend keen to chase mentality. The most popular design, the obvious price advantage formed a brand in the market competition wings. HIM strong professional team to expand operations in a timely and prompt manner to provide the latest information and effective support around the country so that each customer from the site to the business have been provided headquarters to provide a full range of business guidance. 1. Risk Assessment Site visits Quality store locations play a decisive role in the success of an investment. HIM arranges commissioners to conduct site visits and conduct detailed market analysis and risk assessment based on the retail formats, business environment and other menswear brands in the stores to ensure cost-effective location of the stores. 2. Professional design image HIM unity to provide a unified image of the store planning, design a unified decoration style, a unified display of goods props, POP and poster design of a unified program. The company provides a full range of design solutions and construction drawings for franchisees. During the project, the commissioner tracks and supervises the progress and quality of the project so as to ensure the uniform HIM brand image. 3. Rigorous analysis of the core guidance "people, goods, field" store the three core. HIM a battle-hardened operation team for the effective professional staff to provide sales, service, management, data analysis training courses, so that each store will allow consumers to experience the "HIM" comprehensive + caring shopping process . According to the sales cycle of professional sales analysis, to provide goods ordering programs to ensure that the goods in the market targeted. Advanced computer system enables stores to quickly and effectively analyze supply, storage and sales so as to rationalize inventories. Based on the flexible combination of shelves, a wide range of goods types are available, providing regular display of market areas and making the stores vivid The 4. Opening support Visiting guidance During the opening, the headquarters will send the head of brand clients to visit the site to conduct a full range of business guidance and counseling, according to the opening operation to provide professional advice, effectively and quickly guide the store into normal operation. 5. Promotional planning media advertising HIM headquarters to assist the franchise stores long-term characteristics of the seasonal brand promotions, effectively improve the store atmosphere and sales performance, HIM agents and franchisees to maintain a good profitability. Regular TV, subway, trendy magazines, newspapers, large outdoor advertising, web sites and other media coverage. 6. Follow-up business together HIM HQ headquarters at different times will be sent to the head of brand clients to assist franchisees to manage stores, to help agents carry out investment operation, to maximize the agents and franchisors to ensure synchronization with the company to ensure the interests of franchisees and agents . Training of agents and franchisees in operation and management courses, providing professional and rigorous advice and solutions on routine operations, product replenishment and replacement, and ensuring the market competitive advantage and operational management advantages of agents and franchisees and providing customers with Standardized, professional service management. Affiliate requirements 1. Modern marketing concept, good business reputation and business ethics, agree with HIM's business philosophy, corporate culture and management model 2. Have experience in apparel and specialty stores rich management capabilities, in the local business community has strong ability to activities 3. Business locations must be in a mature commercial area, an area of ​​not less than 80 square meters 4. With considerable economic strength, the cost of a single store based on the actual situation is estimated 30-50 million yuan 5 to provide the required 5 Information A. Fill in the "HIM Affiliate Application"; B. Store Distribution - Mark out the distribution of stores in the candidate area and the name of the store C. Photo / Video - Shoot candidate stores and major stores; (With size); E. annual rent candidate store costs Company Name: Guangzhou Han Chong Garments Co., Ltd. (Zhen Lin _Lynn HIMuomo Han Chong ) Address: Guangzhou Luo Chong Wai Songgang 33 Middle Road Mobile: E-mail: [email protected] Tel: Fax:
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