China's gift industry has a typical artificial state of production and sales, highlighting the separation of gift production and circulation. The production company's products rely on circulation channels formed by circulation enterprises to carry out marketing distribution, and gift circulation enterprises act as intermediary between gift production enterprises and gift procurement customers. . This result also means that regardless of whether the gift production company or the circulation company has the division of labor and interdependence in the function of the company's value chain. There are two causes of this situation, one is the history of the gift industry, and the other is from the objects that the gift industry serves: it consists of gift purchases, gift and gift acceptance, and consumer parties. This determines The dual nature of the nature of the gift industry as a service model of the service industry has a deeper influence and has contributed to the cause of the highly divisional status of the gift industry.

The historical origins originated in the gift industry in the late 1980s and early 1990s in the country. They originated directly from the planned economy period to the out-of-system commodity commodity production and circulation industry formed during the transition period of the market economy. In the era of planned economy, the product manufacturing and distribution system has the defect characteristics of segmentation. On the one hand, the production of products is determined by the departments at all levels of the government, and the enterprises lack the management autonomy and business vitality, various commodities and small commodities. The supply is extremely scarce; on the other hand, the products produced by the production enterprises enter the government-controlled commercial sector “first-level stations, second-level stations... .” The layered circulation distribution system is even more effective in the circulation of products. Enterprises controlled by the government and the commercial sector cannot organize production with sensitive market demands. Therefore, when the economic development brought about by the reform and opening up emerges when people and institutions in the society demand gifts, the production enterprises and circulation enterprises that plan for the economy do not respond to this demand, giving them such a demand at that time. Individual and private small and consumer goods manufacturing companies and trade circulation companies are engaged in the production and distribution of gift business.

However, even companies that were originally engaged in the production and distribution of gift products did not escape the shackles of the concepts and models brought about by the traditional planned economy system. In addition, there was a huge variety of products that the gift industry could develop. In addition, these companies that were engaged in the production of gifts outside the system at the time were all privately-owned enterprises. The scale was very small. No company could produce a variety of gift products. However, the gift market demanded a variety of commodity commodities. This result led to the initial industry organization of the gift industry, which must be centered on the circulation of gifts. These trading companies are also small in scale. After getting orders from customers, they often start with low-cost procurement and product allocation in various commodity commodity markets.

As the gift market demand continues to grow on the basis of economic growth and the expansion of industry growth, people realize that gifts can be categorized according to the type of customer and application they are targeting. Usually, people classify gift types into five categories. Gifts, business gifts, foreign affairs gifts, celebration gifts, advertising promotional gifts. This classification helps the specialization of gift circulation and trading companies. As a result, the gift companies in the circulation trade field specialize in their strengths and lead to the emergence of specialization in the trade field. The specialized division of labor among gift companies in the circulation field has improved the efficiency of selling services to gift procurement customers. It also allows the knowledge and experience of different gifts companies to use the gifts and the matching relationship between customers to accumulate, and to improve service efficiency. Naturally increased significantly. In the end, gift trade circulation channels are formed independently to form a relatively independent gift market. Individuals or group purchase customers who want to make gift purchases in the daytime can also directly choose gift products or gift markets for the product varieties that you need.

On the basis of the gift circulation system, which forms a professional gift market, enterprises specializing in the production of gift products also began to appear. Therefore, the professional division of labor of gift product production and trade circulation enterprises also occurred. The productive enterprises focus on the production of selected types of products, and the circulation and trading companies specialize in the development of distribution channels. The division of labor between production and circulation objectively contributes to the further development of the specialized division of labor within the gift product production department. This is because, from the perspective of a productive enterprise, the performance of raw materials and products of various gift products is different. Such as crystal and crystal rubber products, plastic products, acrylic products, bamboo and wood products, metal products, gold and silver products, ceramic products, electronic products, leather products, glass products, paper products, needle-spun embroidery fabrics, glass products, home textile products, etc. The difference in the properties of raw materials and products determines the differences in the production technology of the products, which has led to further professionalization of the division of gifts products.

After more than 20 years of industrial development, the division of marketing and production, and the division of labor within the marketing and circulation departments and product production departments, it has determined that the gift industry in China needs to attach great importance to the pattern of division of labor from the point of view of industrial organization. Industry maturity.

The unique nature of the dual currency model The gift industry is unique in that the gift service provided has a dualistic feature. On the one hand, gifts are used as consumer goods or souvenirs, and the consumer value of the gift is fulfilled by the recipient of the gift; on the other hand, Gifts as a traded item are provided to the buyer of the gift. From this point of view, the division of labor between the production and distribution companies in the gift industry is actually caused by the nature of the dual nature of the gift industry. Gift production companies serve gift trade companies, gift trade companies serve gift customers, and purchasers serve (gifts as giveaways to giftees) end consumers - gift recipients.

Therefore, the detailed structure of the division of labor in the production and sales of the gift industry is objectively the division of labor targeted at the service objects brought about by the duality of the services provided by the gift industry. Under this industry structure of division of labor, the level of specialization of gift marketing and production companies naturally continues to increase. Here, the gift trading company is oriented towards serving gifts to consumers, and it is more necessary to make a fuss about the optimization of the price/performance ratio between gifts and similar consumer goods. This stimulates gift product manufacturers in product design, raw material analysis, and selection. Increase efforts in gift packaging and product branding.

At the same time, because the gift products produced by gift manufacturing companies are used as consumer goods, there is a wide range of alternatives, so this requires manufacturers to be able to refer to the relevant consumer goods industry to foresee the changes in gift consumption fashion so that their products can lead consumption. fashion. Because of the work of gift manufacturing companies in this area, the gift industry can often lead the relevant consumer goods industry. This is the special nature of gift consumption behavior. Many new consumer products, consumers actually get the first understanding and the first time from the gift industry. Consumption. This makes the gift production industry a leader and leader in the related consumer goods industry. In other words, the gift industry has also contributed to the objective effect of product promotion and trials in the related consumer goods industry. It can be seen that the division of marketing and production has deepened the maturity of the gift industry, and the interaction between the gift production and the gift trade industry. All this comes from the fact that gifts are dedicated to gifts and come from the objective existence of the gift market. The formation of gift demand is the buyer's expenditure, the needs of the recipient, and the gift industry's marketing and production division of labor is therefore also rooted in the gift industry. Gift manufacturers are guided by the consumer demand of the end consumer, and gift distributors provide purchasing services to the purchasing customers. On this basis, distribution companies and manufacturing companies naturally form a division of labor according to the different types of service objects. No doubt, Any person who understands the gift industry must understand that this division of labor in production and sales is in fact the conventions and conventions that result from the objective facts of the separation of gifts from purchases and consumption.