Bear B Qi: brand children's clothing to join the top ten support let you worry-free

In the commodity homogenization of today, each of our distributors how to find their own piece of blue ocean? Bear B Bitch senior brand communication expert Li Guolin think. Choosing a well-known brand is crucial. But in this wine is also afraid of alley deep era. Then as a children's clothing dealer and how to find a good cooperative company yet. That's branding and advertising support. Children's clothing to join the preferred Bear B Qi, top ten support allows you to worry about. Winnie B Chi brand children's clothing to join the top ten support: 1, brand support: "Bear B Bitch" children's wear brand has more than 10 years of market visibility, the company awarded franchisee "Bear B Qi" trademark rights to enhance the store image, free marketing Training manuals, store management manuals, display brochures, image albums and other marketing materials. 2, site selection support: free headquarters for the franchise to provide tracking guidance during the site selection, site evaluation and planning services such as stores. 3, decoration support: The company according to the requirements of franchise stores, designed by professionals and provide a unified professional image, to provide store decoration plans, store decoration renderings, light boxes, container assembly drawings and other details. 4, the opening of business support: the headquarters provide guidance for the training of staff support, franchisees to provide free of charge Bear dolls, posters, POP, balloons, clerk badges, VIP cards, sales of small votes and other materials needed for the opening. 5, training support: free headquarters franchisee shop sales staff for systematic sales skills and management training; free training goods display of landscaping and so on. 6, Operational support: The Company dispatches market supervisors to market terminals from time to time to provide professional guidance to customers in the process of picking up, stocking, display of goods and structure of goods. 7, support for goods: The company has experienced professional marketing staff for the franchisee to do for the franchisee local stock / replenishment analysis and guidance services to reduce the franchisee blind purchase / replenishment caused by the risk of inventory. 8, advertising support: Perennial company in the country's major online media and professional media to promote the company's brand image; and selective participation in the country's more influential charity charity activities to enhance brand culture, to support franchisees in the field to do related Advertising activities to enhance brand awareness. 9, rebate support: When the franchisee purchase volume reaches a certain amount, enjoy the company shelves return preferential policies; to complete the provisions of the purchase amount can be headquarters rebate, rebate support. 10, regional protection: franchisees enjoy the headquarters to provide strict regional protection policies to ensure supply; under the same conditions, the franchisee enjoy the promotion of regional agency priority. In the commercialization stage, BCD Bitch senior children's clothing brand communication operators Juhai Science and Technology that there are five needs to be done. First, product positioning. Through the product positioning, in the same kind of goods to the goods a "status." Generally speaking, is to determine its grade; professionally speaking, is to determine its target customers. In fact, products like a bad hair room, while the goods are renovated room. In the decoration before the house, first of all by the designer after careful study of the house, put forward both in line with the characteristics of the house, but also in line with the owners taste of the decoration program. And from product to product this job is done by marketing planners. In fact, product planning has always been divided into two stages, one is before the product comes out, one is after the product comes out. Product creativity and product production is impossible to correspond one by one. Either better than the creative program, or slightly worse than the creative program. Enterprises must try out the prototype, then planning, and then large-scale market. Second, choose the channel. Different channels of distribution of different grades of products, different channels covering different target customers. This is complementary to positioning. Third, give the product a brand. It can be a pure product brand, but also can go beyond the product itself, to become a brand of children's clothing category, or even a higher level, as a corporate brand. There is no doubt that when naming a product, the taste of the target customer must be fully considered. This will take into account its positioning and channels. Fourth, product planning and promotion - the way to create value. This is the most important conclusion of this article. Children's business owners usually more is the product of creativity, innovation as a way to create value. In fact, product-based product planning is the most basic way to value creation. The essence of product planning is starting from the target consumer to the product added value, resulting in the value of the product. Need to emphasize here is the marketing. Promoted products emphasize the value of use, while the promotion of goods is emphasized with the value. It is not easy for customers to accept a use value, which is relatively easy for customers to agree on the value of goods in all aspects. It is hard for customers to accept a price that is symmetrical with the value of the goods. The product operators to promote the use value, product operators to promote the value and price. The inevitable result is that the former sells products by price and neglects the value; the latter uses the commodity to determine the price, emphasizes the value and shapes the value. Over time, the former becomes the value-shifting, the latter becomes the value-creator. Fifth, brand building - the sublimation and solidification of value creation. The inevitable logic of creating value based on product and beyond product is brand building. Like products, no matter how good, how best-selling, will eventually wither, Evergreen is the brand. So, only brands that dare to rival competitors do not have the products or products that daunt competitors. Only the brand long-term loyalty customers, customers do not have long-term loyalty products or products. At present, most children's products are in product production, mostly in product processing. The children's clothing products for children's profit business gradually see more. To children's clothing brand for profit is not much. Bear B Qi official website: http://

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