Global children's wear market continues to grow in 2012

It is reported that each year the top 10 children's wear market grows about 6%-7%. It is estimated that retail sales in 2012 will reach US$131.5 billion.

The global children’s wear market is highly fragmented. According to a recent study, two key trends have recently led to the growth of the children’s clothing industry. One is the retail development in emerging countries, and the second is the sales of luxury goods in developed countries. improve.

In emerging countries, parents not only have more spending budgets, but they also spend money on their children. This allows retailers at all levels, whether discount stores or high-end luxury stores, to have the opportunity to expand their careers in new geographical areas. In the developed countries, the luxury culture is also becoming more and more popular. This is a “trickle-down effect” brought about by the growth of the luxury garment market for both men and women. Also affected by this luxury atmosphere, there are household items. According to the research report, the top 10 children's wear markets in the world are in order - the United States, Britain, France, Germany, Spain, Italy, China, India, Russia and Japan, with a total retail sales of US$92.6 billion. It is estimated that by 2012, the retail sales in the children's clothing market in the aforementioned areas will grow to US$131.5 billion.

The report also pointed out that a small number of retailers and brand owners have mastered the children's wear industry. When the industry focused on the special niche of the children's wear industry, boutiques in the children's wear market developed very well. While global retailers do not have the ability to provide services such as boutique retailers that can easily and quickly provide services in small markets, consumers want boutique retail stores to provide more sophisticated and exclusive products, while discounters provide basic and private products. Brand and low price products.

In the children's wear market, apparel products belonging to younger age groups, especially infants/infants and preschool children's clothing products, are controlled by department stores and supermarket chain stores in the aforementioned 10 major markets. Because children are so fast, they don’t care too much about their clothes. Therefore, parents often choose clothes that can be discarded and used, so they provide a wide range of popular products to choose from, and low-cost store business is beginning to develop. .

If the brand is well-operated, the production line will be extended to children's opportunities for success, because parents like to dress their children the same as their own, but also to find a brand suitable for their family life style. Most of the time, the simplest way for parents is to buy brands that they already know and love, such as Armani, Ralph Lauren, Gap, Diesel, and other more popular brands that extend to children's wear.

The largest market for children's wear is located in highly developed adult fashion countries such as France, the United Kingdom and the United States. Emerging markets, such as mainland China and India, have promising prospects, not only because of their large retail market, but also because of the rapid increase in the wealthy population. Children's clothing will also be affected by seasonal factors. The highest sales in August and September coincided with the opening of most countries.

At present, the average amount spent on children’s clothing in the United States is twice that of Western European countries and 40 times that of the Pan-Pacific region, which is higher than other countries. It is estimated that the European children's wear market will reach US$146 billion at the end of 2007 and will grow by 15% by 2012 to reach US$168 billion.

Globally, the "sweeping generation" (referring to people aged 9-14) is full of business opportunities everywhere. "Farming for generations" loves fashion.

Also like to spend money. The “swallowing generations” in emerging markets such as mainland China and India like western brands in Europe and America and are willing to spend more money to own such branded products. The market for girls' clothing is bigger than that of boys. This situation is the same all over the world. Boys are more concentrated in the basic clothing, and few designers believe that fashion mothers will be willing to help their son to buy clothes. The girls' clothes are different. From boutiques, department stores to discount stores, the performance is very good.