Breakthrough | Beyond Leuven joins hands with the world's top suppliers to seek high-end breakthrough
In 2019, the Chinese clothing market is cold, and the saturation of men's and women's clothing is expected to decline. The year-on-year growth rate of the Chinese clothing market has dropped to 3.5%. The development of clothing brands has also slowed down. Numerous brands have been stranded and the market environment is not optimistic.
Picture: Biyin Lefen was awarded the "big country brand"
The market is weak and the competition is fierce, but we are seeing new vitality in the segmented market, and a group of “brands in the segmented field†are on the rise. What are the secrets of these brands that can buck the trend in the "cold winter" period.
In fact, Xie Bingzheng, Chairman of Biyin Lefen, once said that the speed of China's development is obvious to the world. From make-up use, to the identification of identity, the expression of personality, the pursuit of high quality and taste, consumer demand is increasing. Diversified. This means that if Chinese clothing brands want to keep up with the times, they must break the game with "high-end". Biyin Lefen is an example of a successful game. We can analyze one by one, which aspects of Bienlefin's high-end are reflected.
Picture: Mr. Xie Bingzheng, Chairman of Bioinlefin
Focus on high-end groups and seize market segments:
Biyin Lefen positioned the Chinese golf apparel market, led the golf subdivision runway, and took the lead in focusing on the Chinese golf crowd as a consumer group. Establishing a golf world with a trinity of clothing, equipment and events, laying a solid foundation for the rise of China's golf, this is the first attempt of high-end Biyinfen.
Join hands with outstanding international designers to improve design horizons:
The formation of front-line design teams from China, Britain, and South Korea to follow global fashion trends, improve the team's international aesthetic vision, and bring consumers one after another refreshing outfits, which is another leap forward from Biylefen.
International first-line luxury fabric supplier:
Fabric is the soul of clothing and the basis for realizing all fashion fantasy. In the recent TVC “By Gathering the World to Make a Piece of Clothes†fabric article released by Biyin Lefen, we can see that Biyin Lefen has been working with LV, BURBERRY and other international first-tier luxury international service providers for many years. Consolidate the high-end tone of the brand.
Figure: TVC by Bing Lefen, "Gathering World Power, Making a Good Clothes"
We all know that ITOCHU, CANCLINI, POLARTEC, and GORE-TEX are the four major international fabric manufacturers, and they are the "fried fried chicken" in the fashion industry. Take GORE-TEX, the "cloth of the century" from the United States, as an example. Its fabric is waterproof and breathable. The fabric has an average of 9 billion holes per square inch that are 20,000 times smaller than water droplets, making the rain impervious, and the clothes made from it have strong waterproof performance. The holes on the GORE-TEX surface are 700 times larger than water vapor molecules. Human sweat can easily volatilize through the small holes, and it can be kept comfortable and dry regardless of swing greens or daily trips.
Figure: TVC by Bing Lefen, "Gathering World Power, Making a Good Clothes"
And ITOCHU, a world top 500 company from Japan, has always been exquisitely crafted in Japanese style. In addition to its soft and delicate advantages, ITOCHU also combines textiles with human body mechanics to create a fabric that can breathe. Functions such as warmth keep the comfort of the fabric to the limit.
High-quality fabrics can become the cornerstone of high-end clothing, which is why the highest-end fabrics in the world are selected to create Biyinfen clothing. Through continuous innovation, it stimulates the entire ecological chain to enter a virtuous circle and promote the common development of the entire industry. This is a grand strategic plan for Bielefing, and it is also a beautiful vision for the segmentation of high-end clothing in China.
Someone once asserted that China could not make a high-end brand, but Biylefen turned against the current and became the champion of segmentation. At present, the clothing market is constantly iterating. It is clear that Biyin Lefen has found the right breakthrough: to focus on high-end people, seize market segments, international aesthetic design and brand innovation of first-line fabric suppliers, and increase brand differentiation and competition. Advantage.
Challenges and opportunities always coexist. No matter how fierce competition in China's clothing industry is now, as long as you find the right way to break the game, you can always make a big break like Biyin Lefen, and get consumer recognition!
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