China Daily News: English "China Daily" reported on September 14: If the wig satisfies women's pursuit of fashion, then it means more security for men.
Many older business people want to look young and spiritual, but they are often sold out of sparse hair , even though it is a mark of success. It is not possible to cover up this defect by combing the hair back to the back of the head or combing it to one side. At this time a wig is the best choice, especially when it is a haute wig.
Opened on Campbell Street, Lu Cool Seoul wig shop Beijing is one of the few men able to provide customized wig. Here, the Japanese technician will carefully measure the styling according to the customer's head shape, and according to the style, feeling, hair color, hair quality, thickness, etc. of the customer's needs.
The raw materials used for the customization are all real hair, weaving one by one, so there is no need to be surprised that the customer needs to wait a month and a half from requesting to complete a wig.
“The materials we used to make were all human hair that had never been dyed, and weaved finely on a very breathable high-fibre scalp,†said the store’s technical director, Guada Aya.
Guada has been in this business for 15 years. She said that the most difficult part is to make the wig look the same as the real, and it feels natural. In order to achieve this effect, they are completing the wig and giving them a fine trim after trying on.
The store also offers more than a dozen white hair with subtle differences in color, and customers can choose to add it to the wig to make the wig look more realistic.
“It’s very popular in Japan to add white hair to wigs. Chinese customers prefer to look younger, but we still retain this choice, especially for older customers,†she said.
The customer is very worried that the wig may fall off. According to Guada, the back of the custom wig has a layer of silica gel that can be firmly attached to the head. Still, there are concerns, such as those who are undergoing chemotherapy.
“In this case we will add a layer of special glue on the back of the wig to ensure absolute safety,†she said.
Another common problem is that many men like to put their hair back together to reveal their foreheads; this is sometimes a problem, because if the edge of the wig is not good enough, it is easy to see that it is not true.
For this group, ç’Cool specially made a wig: a lot of tiny hair was planted on the edge of the front of the wig, and it was completely integrated with the normal length of hair.
Tan Zhigang, deputy general manager of ç’Cool Beijing Branch, said that most of the shop 's customers are business people, performing stars, and usually buy two at a time, so that they can wear them every day.
The same is true of another famous wig brand Rebecca. Its marketing manager Guo Hua told reporters that political and business circles and the entertainment industry are the main members of their customers. In the Rebecca store in the Financial Street Mall, the best selling models are casual styles like flat heads, while the best-selling colors are dark black and dark brown that are biased towards nature.
The price of custom men's wigs is more than 10,000 yuan in ç’cool and 4800 to 5500 in Rebecca. Both brands offer free cleaning and care to customers who purchase wigs.