2014 Macaccini Mens Earth Night Jinjiang Branch Event is coming soon

Preheating activities, "love me Jinjiang" cycling around the city

According to the organizing committee of the event, the activities on March 29th will be organized around the theme of “Blue Sky Creation” and divided into two parts. The first to debut is “Love Me Jinjiang”. The 17th Bicycle City Tour of Jinjiang City Activities. Continuing the spirit of March 14th “Light Pig Riding”, in the planning of the “Earth Hour” event, the Makasini men’s wear was integrated with the original cycling activities in Jinjiang. The determination in the end.

At present, the volunteers of the cycling activities are being recruited hotly. As an important part of the "Earth Hour" global event, it has attracted a large number of citizens to register. With the power of a large cycling team, the concept of environmental protection advocated by the Makasini menswear will be widely disseminated along the established route in the city of Jinjiang, and at the same time it will preheat and boost the next “Earth Hour” launch ceremony.

"Earth Hour", synchronized with the main venue in Beijing

After the end of cycling in the city, the highlight of the day's event will be the “One Hour Earth” light-off ceremony. “This year's one-hour event on the planet Earth will coincide with the main venue in Beijing for the first time. The main venue will be at Shimao’s terrace. We will then be able to appreciate the power of Beijing’s daytime human-powered bicycle power generation, and these stored electrical energy will be used When the light goes out at night, Shimao’s large screen will be lit.” The relevant person in charge of the Maccasini men’s wear revealed the highlights of the event when they introduced us to the star lineup of the main venue: Li Yuchun, Li Bingbing, Yu Quan and so on.

Through the live connection, with the celebrity effect, it will undoubtedly attract a large number of fan groups to participate in the activities of the sub-venue. This is also the original intention of the Maccasini men's clothing to hold various creative environmental protection activities.

In addition, before the official launch of the "Earth One Hour" event, there will also be performances in the interactive zone on the spot, "Dozens of Dozens", MARCCASNE "Refuse Haze", national actions, and environmental behavioral art. A variety of experience activities; and during the light-off period, low-carbon PARTY will be held. A massive environmental protection campaign is about to kick off, and along with the experience activities, the values ​​of “fashion, environmental protection, and creativity” promoted by the men's wear will gradually be deeply rooted in people's minds.

In addition to the synchronized events at the venues, Makasini will also hold creative themed events such as "Eco-friendly Carnival, Earth Hour" and "Earth Hour - My Organic Travel" in Wuhan and Lanzhou. Light the public's environmental enthusiasm.

Men's fashion brand, to adhere to environmental protection fashion for the mission

Maccasini always keeps in mind the brand's mission and has participated in the official WWF "Earth Hour" event for four consecutive years. This year, Maccasini menswear launched a new theme concept for “Greenwalker” and used the slogan “Leader of Green Quality Life” to pass “Light Pig Riding”, “My Organic Travel”, and “Turn off the lights for one hour on Earth. 10,000 environmental protection attitudes, performance arts, environmental protection flash, and other environmental protection and activity methods, call for and advocate people to take practical actions to make low-carbon life, environmental protection activists, and green quality of life. leader.

In terms of products, the new spring/summer 2014 collection of Maccasini men's clothing takes the concept of “traveller” as the core product, and integrates leisure, comfortable fabrics, and design elements that are free and close to nature into the products. It has also become “green”. Walker's best interpretation of lifestyle.

It can be seen that, whether it is in the research and development of products, or in the creativity of public welfare activities, Maccasini menswear strives to integrate environmental protection and fashion into the brand, creating a unique style and culture of the brand. While assuming a responsibility for the society and a commitment to environmental protection, the brand image of the health, environmental protection, and fashion of the men's clothing in Maccasini is also leading a unique wave of personalities in the market.

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