Sublimation in the transformation - Guangzhou Mulan apparel products Sidelights
Recently, Guangzhou Mulan Garments Co., Ltd. product exhibition, not only introduced the company's latest styles of products and fabrics, but also to the distinguished guests elaborated the company's wholesale transformation ideas and direction.
Guangzhou Mulan Garment Co., Ltd. and its "TAILRING tail ring" brand is rooted in Guangzhou for thirteen years of wholesale women's clothing, wholesale in the field of women have a stronger influence, each quarter introduced many styles and different products . But the wholesale is a stage of brand accumulation, rather than long-term plan, Mulan costumes in recent years are also exploring ways and direction of transformation in order to find an accurate positioning. In general, take the chain monopoly and e-commerce wholesale women's transition is the two basic lines. However, chain monopoly requires strong financial strength and management capabilities, so that the general wholesale clothing brand daunting; although the low threshold of electricity business route, but the prospects are not clear. For many wholesale women in Guangzhou, the transfer is not a problem.
With the understanding of the development trend of the apparel market more and more clear, Magnolia apparel itself more and more clear positioning. Combined with the company's own advantages and the development of the apparel market, Magnolia costumes put forward a period of restructuring ideas and development goals.
Magnolia dress to the research and development and sales growth, in the clothing market has a certain reputation and reputation. Therefore, Magnolia decided to strengthen the core products of clothing, give up the idea of ​​large and comprehensive research and development, determined to "make the most suitable for Asian women figure dress brand" as the goal, the establishment of a dress as the core product system, intensive, and tap potential. Magnolia clothing also set up a professional marketing team, abandon the wholesale industry commonly used "door-to-door" approach to take the "go out" initiative marketing model, with the strength of the region's key customers to establish stable relations of cooperation and broaden sales channels , Firmly grasp the market. Product as a weapon to marketing as a breakthrough, is the magnolia costumes from the wholesale transformation of the two magic weapon.
At the same time, after all, branding and e-commerce are the two major trends in today's apparel industry. Mulan can not afford to go outdoors. In addition, the creation of a century-old brand has always been the dream of Mulan. In view of its own resources, Magnolia costumes can not be achieved with great fanfare and vigorous. Therefore, Mulan apparel decided to take the "e-commerce first brand, online and offline products, two lines, and then with the traditional channels of" mode of operation, e-commerce in accordance with the established brand objectives run for the brand to accurately locate the company's Fully upgrade and lay a solid foundation for transformation.
Transformation, Guangzhou wholesale women has always been the unspeakable pain. Magnolia apparel determination times out of a way to Guangzhou wholesale women's transition to establish a good role model.
Shaoxing Angcan Import & Export Co., Ltd. , https://www.all-can.com.cn