Millions of trenches pay tribute to the dream, and the new products of Guochao are out of the circle! In this season of dreams, Yierkang has become a fan with its strength

Buying shoes can still be in a car? This kind of thing happened to you, do you believe it? Don't believe it, this real car award has been received by 22 lucky consumers across the country in this July!

That's right, these real car awards are given by the national shoes Ilcon. The 22 winners are the lucky car awards that participated in the Ilcon’s Dream Season in July.

This July, National Shoes Yierkang launched the #意尔康梦享季# topic, and launched the "Millions of gifts, more cars waiting for you" activity. The shocking million gifts and innovative Guochao products not only met the inner needs of the user group, but also gave consumers a wave of gratitude with the greatest sincerity. Next, let the editor take you to see why this Elkang event is out of the circle?

Isn't it a good activity to have no real benefits?

Millions of trenches pay tribute to the dream, Yierkang played a lot this time

In order to pay tribute to the dreamers and give back to the consumers, starting from July, Elcome has launched the “Millions of Gifts, Cars Waiting for You” event in the Elcom Dream Season in stores across the country. From July 1st to July 31st, you can participate in the lottery when you spend over 199 yuan at the Yierkang store. Honor tablets, electric cars, foot therapy machines, latex pillows...Multiple gifts are drawn in real time, every day! Yierkang stored value members can also participate in the draw of Dream Travel Award-Wuling Hongguang MINI Car! Every Saturday in July at 16:00 pm, pay attention to the Erkang WeChat public account, participate in live car drawing, weekly drawing, weekly delivery!

The sincere discounts in stores across the country and the single-handed prize rewards intuitively and clearly convey to every consumer the idea of ​​"Elcome wants to give consumers tangible benefits."

The exciting real-time lottery draw and the exciting gameplay of "Live Car Drawing Every Saturday" made consumers look forward to this July, and at the same time stimulated their enthusiasm for participating in the event. Fans have turned their love into "buy, buy, buy" The power of the offline store is very popular.

Up to now, Yierkang has successfully given out 22 Wuling Hongguang MINI car awards in the Dream Enjoying Season! At the same time, in areas where 22 winners from across the country, including Xi'an in Shaanxi, Yiwu in Zhejiang, Kaifeng in Henan, Chongqing, Wuhan in Hubei, Wuhu in Anhui, and Lianyungang in Jiangsu, were held, ceremonial car award ceremonies were held for the winners. At the award ceremony, the winners took the car keys, flowers and took a group photo from the Ilcon award-presenting guests. There were many salutes and the ceremony was full of sense.

In addition to the car awards drawn online, Elkang also prepared a series of real-time lucky draw gifts for consumers in its stores, including the Honor Tablet, hundreds of electric cars, thousands of pedicure machines, fascia guns, latex pillows, etc. The total amount of prizes is as high as one million, and consumers can draw real-time prizes on the spot, and they can draw every day for consumption. This really makes consumers feel the full sincerity of Elcom!

The real broadcast of Elkang's million gifts has made many consumers take the initiative to speak out on social platforms. These users’ spontaneous dissemination content, on the one hand, showed the authenticity of Ilcon’s activities for everyone, on the other hand, it also stimulated the enthusiasm of users to participate. New users from different directions and different circles have poured in, forming a participation event-Win The high-quality complete link of Hao Li-Spontaneous Spreading-Attracting New Users-Participating in Activities-Winning Hao Li-Re-dissemination has brought more organic traffic to brand activities.

Guochao New Products Empower Brand New Breakthroughs

Let national cultural labels become brand labels

At present, the national movement is prevalent, and young people are increasingly admiring the concept of "identifying traditional culture and enhancing national cultural confidence". Yierkang has launched a series of new products in the country during the Dream Season, which are widely sought after by consumers.

The Yierkang [Little Cute Bear] series is designed with the panda, one of the spokespersons of Chinese culture, as the prototype. In addition to retaining the original "ingenuity, classic, quality, and comfort" attributes of the Yierkang brand shoes, the panda elements are combined with the shoes. The design is fully integrated, and it has injected a new sense of national tide. This not only promotes traditional culture, but also demonstrates the ingenuity of Yierkang, the light of domestic products.

The inspiration for the development of the [Dolphin] series comes from this lively, smart, cute and friendly marine creature. In addition to full comfort, this series of shoes is also one of the best in beauty. The use of dolphin elements, the rich texture of the upper layer, and the innovative color matching inspired by the ocean, this high-value dolphin shoes have received unprecedented attention and love as soon as they went on the market.

"The love for the land is rooted in the blood of the Chinese people", the Yierkang【】series condenses the unique traditional culture of China, such as the earth, white color, fretwork, window grilles, etc., into the square inch of modern shoes. With the rise of great powers and the rejuvenation of the national tide, people’s demand for traditional and classic new design concepts is becoming stronger and stronger. Therefore, the series has become one of the spokespersons of the “national tide” of Yierkang at the moment.

In addition, there is the [Palace] series based on the traditional Chinese intangible heritage palace complex. The architectural patterns of the roof tiles give a new fashion definition to the country’s tide, calling for the protection of non-hereditary heritage; the [Game] series is based on Inspired by the nostalgia of the game console, electronic pixel icons are incorporated into the shoes to form a childlike game model; the [Beetle] series is designed with beetles as the prototype, and the shape of the insect brings a sense of bold and fearless visual impact to the shoe model. , To help you walk fearlessly in armor. The [Shark] series is based on the high-value outline of the shark. The domineering and exposed shark gill embroidery on the vamp is full of ingenuity, dazzling and magnificent, showing the strength of the country.

The national tide culture is used to empower brand genes and make national culture a brand label. The release of a series of new national tide products by Yierkang not only jumped into the list of annual hot models, but also continuously strengthened the brand's rejuvenating attribute label. Ilcon has successfully created its own brand cultural symbol in the "post wave". More and more young and new forces have poured into Elcom. Elcom has once again demonstrated the power of the domestic brand.

Multi-platform communication to promote brand characteristics

All platforms are working hard to boost the climax of the event

In terms of communication, Elkang makes full use of the advantages of the new media platform to carry out a variety of activities on the new media platform, and comprehensively promotes the dream season activities and a series of new national trends on multiple platforms and channels.

01. WeChat matrix achieves accurate fan coverage

During the event, Yierkang launched a series of #梦享季#themed videos and posters on the WeChat platform. The content of the dissemination closely focused on the core of "Irkang's Dream Enjoying Season" and "Millions of Gifts, More Cars Waiting for You". The theme is unfolding, and many beautiful and warm dream scenes have been customized for everyone. At the same time, they are accompanied by heart-warming copywriting, which inspires people's dreams and desires hidden in their hearts, and also makes this group of posters become the main force in the WeChat circle of friends. military. Many people said that they knew it was an Elcom advertisement, but they couldn't help but forward it.

02. The Weibo platform and nearly a hundred brands are combined

If the WeChat platform digs into the depth of participation, then the Weibo platform is to deepen the spread of the spread. On Weibo, Yierkang united with 100 brands of Blue V to further entice the topic of #意尔康梦享季#. The exquisite posters, interesting interactions, and bold cash red envelopes attracted many netizens to watch, forward, and comment, which fully mobilized the enthusiasm of young people to participate, and provided a strong guarantee for the establishment of emotional links between brands and consumers. Up to now, Yierkang has received more than 28 million readings on the Weibo platform and more than 270,000 discussions on topics related to the Dream Season.

03. The short video platform attracts attention with exquisite videos

In addition to the popular WeChat and Weibo platforms, Yierkang also focuses on short video platforms such as Douyin, Kuaishou, and Video Account, which have been popular in recent years. Combined with the theme of the Dream Season, Elcon has launched a series of exquisite videos, from topic pre-heating to suspense manufacturing, to the opening of the final event, warm TVC films, luxurious prize displays, funny event videos, and real car awards. People can enjoy watching advertisements directly...During this process, the influence and topicality of the topic of Ilcon’s Dream Season has also spread further, realizing a further increase in the volume of activity.

There are beautiful dreams in you and me, but there are always obstacles that hinder our progress. This summer, under the name of "Dream Season", Yierkang will give back to consumers with sincere gifts, use travel to illuminate people's desire to go out, and use comfortable shoes to help every step of pursuing dreams. From the establishment of insights to the execution of linkages, with a full range of integrated marketing actions, Ilcon has not only gained unanimous praise from consumers, but also further consolidated the status of national footwear. The act of paying tribute to the dream of Million Hao has driven and attracted a large number of new and old users, and bit by bit interactions have become the bricks on the brand marketing fortress of Elcom.

National Shoes Elkang not only wants to make a pair of good shoes to accompany every step of your life, but also wants to help you go higher and farther. On the road of chasing dreams, Yierkang is willing to accompany all dream chasers all the way!

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