“Small Button Business Opportunityâ€, Xitang Town button “button†live in the future “buckle†gather creativity to create a creative design atmosphere, promote the development of garment accessories industry, promote the convergence of creative design and industry, real life, April 29th, 9 am In 2014, the 3rd China National Garment Accessories (Button) Creative Design Contest was held in the ancient town of Xitang and was held by the China Invention Association, the Zhejiang Science and Technology Association, the Zhejiang Economic and Information Commission, and the national button standardization technology. The committee, the Industrial Committee of the China Association for Popular Science Writers, the Professional Committee for Primary and Secondary School Labor and Technology Education of the Chinese Education Society, and the Zhejiang Provincial Creative Design Association jointly sponsored the People's Government of Xitang Township, and Zhai Binxian and others arrived at the scene to formally greet the competition.
Xitang relying on its own tourism industry development, in the current environment of innovation-driven strategy, how to combine the characteristics of traditional industrial clusters in Xitang and even Jiashan, and to explore the path of strategic transformation and upgrading through creative and innovative mechanisms. The competition will start from a variety of perspectives, including professionalization, industrialization, and science and technology, to achieve comprehensive promotion of innovation and development of the garment accessories industry. Through the exploration of creative design concepts, attracting outstanding designers, and promoting technological innovation to achieve industrial transformation and upgrading, the garment accessories industry will be transformed from “manufacturing†to “creatingâ€.
During the current national apparel accessories (button) creative design competition, the National Tournament of the contest will be held, the 2014 China Button Creative Design Brand List, the “Design Zhejiang†Jiashan Railway Industry Keynote, and the Jiashan Creative Design Association Ceremony ----- Co-construction of Industrial Collaborative Innovation Center and other activities. Among them, the collection of creative design works will start from now until December this year. In December, the contest will include the final design review and award ceremony for the collected creative designs.
Thousand-year-old buttons for growing and growing in a thousand-year-old town in life In the Chinese button museum in the ancient town of Xitang, there is a “button king†with a total weight of 420 kilograms, a diameter of 1.8 meters, and a thickness of 18 centimeters. This button is 100 times larger than the 28 type buttons commonly found in Ping and won the world Guinness Book of Records. This button not only tells a history related to clothes, but also shows the spirit of hard work and fortune in Xitang. It also reflects the history of this creative contest.
The ancient town of Xitang is reputed as a thousand-year-old town inhabited by life. The dynamic residents and static ancient towns complement each other and outline the customs and styles of the ancient town of Xitang, which is different from other ancient towns in the south of the Yangtze River. Located in the scenic area of ​​the Old Town, the Chinese Button Museum is the old residence of Xue Youmin, a merchant in Xitang in 1927. Nowadays, the old house is telling visitors from home and abroad about the century-old history of Xitang buttons. The museum is divided into two floors, with a total of 10,000 button displays. From the "band" of the primitive society to the "plastic buckle", "organic buckle", and "resin buckle" of modern society - walking into the button museum is like entering the ocean of buttons.
In the century-to-date vicissitudes of the Republic of China, the button industry has always been the traditional industry of Xitang Town, and the economic benefits created by the button belt are very impressive. According to statistics, in 2013, the buttoned enterprises in Xitang Town realized a total output value of approximately 6.5 billion yuan, bringing about 50% to 60% of the fiscal revenue for Xitang Town, realizing a local tax revenue of 202 million, accounting for 40% of the local town tax revenue of Xitang Town. In September 2008, the National Standardization Technical Committee of Button Standards successfully settled in Dacun Village, Xitang Town, and also made positive contributions to the button industry. Currently, the button company of Xitang Town has about 300 patent projects, and a total of implementation buttons have been issued. Detaining 5 related national standards, the provincial standardization project of "Button Product Quality Safety and Unsaturated Polyester Resin Button Union Standard" formulated and implemented in 2012 has also passed acceptance.
After the first two National Design Competitions for Garment Accessories (buttons), the related creative design products toured the exhibition area in the ancient town and was well received by tourists. Nearly 100 years ago, Xitang button fell in the old town house, and 100 years later, the button design products of the era have returned to the place where it grew, and returned to the ancient town to report its new future.
The modern new city in the transformation of the birth of the revolutionary people's production industry button is closely related to the people's livelihood and is an indispensable part of the clothing of the people. According to the global population average, there are 10 buttons produced by Xitang in the world, and it can be said that Xitang buttons already hold millions of households. However, under such a big background, Xitang Button and Xitang Town chose the same transformation and chose innovation.
In 2013, Xitang Town officially became a pilot town for the cultivation of small cities in Jiaxing City, and it took a leaping pace from town to town. It is also under the guidance of the construction of a modern new city that the button entrepreneurs of Xitang Town have also begun to look for the way to start the transformation of Xitang Button. The "designer" of the National Garment Accessories (Button) Creative Design Contest is Yu Shanfeng, chairman of Jiashan Tianluda Industry and Trade Co., Ltd., a button entrepreneur of the Mesozoic Era of Xitang Town. The integration of modern industrial development concepts into small buttons is the common dream and goal of the "button people" of Xitang Town.
Located in Dayi Village of Xitang Town, Jiashan County Daxie Garment Accessories Pioneering Park has now become a gold business card for the construction of small cities in Xitang Town. It echoes with the scenic spots of the ancient town and constitutes the “Twin Towers†​​of small cities. In 2008, Xitang Town in Daxie innovative planning and design business park, and began large-scale construction in 2009, changed the previous button production, low, small, scattered, chaotic situation, built a batch of modern standards factory, the park is now Has become one of the most characteristic professional industrial parks in Jiashan County. The button industry tax has accounted for more than 50% of Xitang Town's local fiscal revenue, making it the second largest taxpayer in Jiashan County. In 2013, there were a total of 23 enterprises that had completed and started operations in the Pioneering Park, with a total industrial output value of 373 million yuan and a contribution tax of 64.50 million yuan.
Said that the button industry is related to people's livelihood, but also because the industry has led a group of people to make a fortune. At present, there are more than 1,100 Dakoucun button manufacturing companies and more than 3,000 button-operating households of different sizes. About 60% of the Dagu Village are engaged in the production and marketing of buttons to make the local people rich. For the rapid development of the local economy, it has also made important contributions to the steady advancement of urban-rural integration. The aim of organizing the National Fashion Accessories (Button) Creative Design Contest is to raise the level of industry, or to allow more Amnesty people to enjoy the unique culture brought about by the buttons, and to truly “subsistence and spiritual wealth†"Fuji" walks further and better on the road.
Overview of Ancient Town Scenic Spots Ancient Town Xitang was included in the preliminary list of UNESCO World Heritage Sites in July 2001. In November 2003, it was recognized by the Ministry of Construction as "one of the first batch of China's ten historical and cultural towns"; in December 2003, it was awarded the "2003 World Heritage Heritage Outstanding Achievement Award" by UNESCO; 12 On the 15th of the month, it was selected into the list of newly published “Prepared List of China's World Cultural Heritage†by the State Administration of Cultural Heritage; in 2007, in the 10th Shanghai International Film Festival, the ancient town of Xitang was awarded “The Most Watery Charm Film and Television Baseâ€; in 2007, At the first China Tourism Forum, he was honored as "China's Top Ten Ancient Town". In 2010, he was awarded the title of "Yangtze River Delta Expo Theme Experience Tour Demonstration Point", "Zhejiang Service Brand", and "Xitang International Tourism Culture Festival" won the title of "Top Ten Brand Festivals". In 2011, he won the "Top Ten Cooperation of China Tourism Cooperation League". “Partners†and other titles were issued in 2012. The Xitang scenic spot received 4.7 million visitors annually, ranking 29 places. It was selected as one of the top 100 tourist attractions in China in 2012 and was selected as “2013 Zhejiang Provincial Scenic Area Brand Network Attentionâ€. TOP10â€.
Xitang Button Honor In August 1997, Daxie was named “Hometown of Chinese Buttons†by the Ministry of Agriculture.
In August 1998, the Jiashan County Button Trade Association was established in December 2007. It was named by the Jiaxing City Administration for Industry and Commerce as a professional trademark brand base in September 2008. The National Standardization Technical Committee for Buttons was established in Xitang Town. Introduction In July 2013, Jiaxing City announced the list of the first pilot towns for small towns to cultivate, among which the ancient town of Xitang was listed. The collision between history and vision sparked reflection and search.
The cultivation of small cities requires advanced strategic vision. As early as 1986, Xitang proposed the idea of ​​“protecting old areas and developing new areas†and began planning for urban construction. In 1996, the experts of Tongji University were invited to focus on the theme of comprehensively protecting the characteristics of ancient towns, and the overall planning of urban construction was completely revised. In 2013, Xitang Town took advantage of the construction of city-level small cities, continuously improved the planning and layout of cities and towns, unleashed the unique charm of regional culture, and completed the “Three-year Action Plan for Piloting Small Cities in Xitang Town†to create a center and four "Groups" development map of Xitang. Through the past year's cultivation, Xitang Town has made great strides in strengthening the economic development strength, enhancing the charm of the urban form, extending the public service capabilities, and invigorating the vitality of the institutional mechanism. In the pilot towns of 12 small cities, it achieved the first place in the assessment. Results.
Brief Introduction of Daxie Garment Accessories Business Park in Xitang Town Jiashan County Daxie Garment Accessories Business Park is located in Daxie Village, Xitang Town. It was planned and designed in 2008 and started large-scale construction in 2009. After more than three years of construction, it has begun to take shape. Has become one of the most characteristic professional industrial parks in Jiashan County. At present, there are more than 1,100 big button manufacturing companies and 113 company-owned enterprises. About 60% of the people in the village are engaged in the production and marketing of buttons, helping the local people get rich and have a good life, rapid development for the local economy, and also for urban and rural areas. The steady progress of integration has made important contributions.
In order to speed up the realization of the "advantageous advantages of enlarged buttons, and strive to realize the goal of transforming the 'township of buttons' into a 'garment and accessories production base'", the Jiashan County Daxie Garment Accessories Innovation Park was born. At present, there are more than 50 companies in total in the button park. There are more than 300 shops in the professional market. In 2013, the industrial output value was 373 million, and the profit and tax was 64.50 million yuan.
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