Regarding the most real "feelings" in life, how do you listen to German Langlefu?
In the past few years, most domestic furniture industry companies are keen to invite glamorous stars as brand spokespersons to enhance the company's social visibility. But people often remember the face of a star, not the image of a brand. In the Internet age, people began to be more obsessed with expression, using the story packaging connotation, using people's emotional fluctuations to reflect the growth of the brand, injecting human temperature into the brand image, and generating emotional resonance.
In fact, in the era of this information explosion, the best endorsement "star" is the product itself, and the best brand communication effect is to find the softest part of the user group and enter.
As the founding of the century-old German mattress brand Langlefu, from the beginning of its creation, all the energy is poured into the product, insisting on the production of "the mattress that can stand the test of time" is its greatest mission. Centennial Langlefu, from the selection of each piece of fabric, to the consumer's sleep experience every night, Langlefu's persistence is the same as everyone's persistence, there are doubts, pleasures, and hopes. In the past few years, only persistence and companionship have remained unchanged. Just like men and women with a Langlefu mattress, they can always feel the softness of the world on the mattress.
In 2016, Langlefu launched a brand new video ad, “Keep Your Perseverance, Centennial Langlefuâ€, with “persistence†as the core of the concept, from the perspective of the first person, through the changes of the partner and daughter, the side shows the heroine from The transformation of youth to a family. Reflecting the process of a family's continuous enrichment and deepening emotions from a real and warm daily lens. Although it is the story of a woman, everyone can find resonance.
"In the big city. Although it is a small bed, bread and love will come with persistence."
"The cold night is cold, but it is also cold, but the lover's swear words, the back of the insistence is repeated doubts and almost give up."
"When you look at the marriage proposal, you are nervous and incoherent. I thought, when we are old, will you still remember your initial heart?"
"The world is bigger, work is busy, and you can't take time with your child."
“Parents will forgive the child’s arrogance, even if it will have a bright scar in the parents’ mind.â€
"My daughter was born here, and left here. For love, for the family, she has a new round of persistence."
"Daughter: Life is very short, white and sloppy, like a dream; life is very long, picking up at the flower eve, is a persistence from nothing. - Love your mother."
The whole video is softly toned, fresh and natural, and soothing background music is filled with a warm atmosphere. From the perspective of the heroine in the video, it tells the surprise of opening a new life with her boyfriend. When her daughter is a child, she has a variety of naughty and lovely moments, and her daughter’s adolescents are slightly rebellious, until her daughter starts to become a family, Langlefu mattress is like The invisible love of loved ones goes hand in hand and becomes the soft carrier of love and persistence.
The intimate but fascinating family members in the film are like the stories that happen to you every day. The Langlefu mattress bedding is also like a family member in the video. With the growth of generation after generation, it also identifies the family's emotions. The advertisement of more than 3 minutes has seen the change of two generations of female identity and story, and also made Langlefu, after 1882, a century-old baptism and four generations of inheritance, the brand has been given more delicate and precise. Portrait portrayal: singularity and perseverance, nuances of life, is the embodiment of Langlefu's quality, and also a refined interpretation of life by people around you.
In such a fast-food era, feelings are always consumed. Many people talk about "sentiment". "Dream" The first reaction is to feel overkill, but in fact, we just forget the original heart and forget that we also need it. Advertising is not about saga, but about people. Persistence and concentration can make the results especially pleasant.
Just as the simple and peaceful family story in the video is the yearning for everyone's good life, facing the life of the rice and oil, can be gentle, only persistence and companionship. As the passage of a hundred years, the charm of the brand is becoming more mature, becoming a symbol of a prominent position and the ultimate taste of life, and this is also a concentrated expression of strict quality standards.
Editor in charge: Ma Qianli
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