CHIC 2017 S/S Men's Brand -ME:YOOMI

Designer

Yoo Mi Choo

Designer resume:

2017.1 "LONODN FASHION WEEK MENS'" participation

20171 “ White” MILAN, participation

2016.10 “CHIC,Shanghai” participation

2016.9 “Beijing Design Week,Beijing” participation

2016.9 “CAPSULE,NEWYOTK” participation

2016.5 “Feiyi Design Center” Shanghai odrershowparticipation.

2016.3 “CHIC”, Shanghai participation

2016.1 “TRANOI,Paris” F/W TradeShow participation

2015 Seoul Fashion Week, 2016 S/S GenerationNext Fashion Show

2014~'15 Who's Next, Paris Trade show & Catwalkshow(Paris)

Brand Concept & Brand Story

Stylish Business Casual, Business Urban Casual ME: It belongs to me (ME)'s own perception, ME (ME)'s unique style ME: A style that combines ME with ME (ME): ME:YOOMI is The modern personalized casual wear brand launched by the designer Qiu Youmei provides a business-casual wear full of urban sense, displaying a handsome style full of fashion sense. From time to time, designers use new designs that are uniquely designed or combined with the works of different artists to speak for young cities, but they account for a large proportion of concise business outfits and reveal the youth that has been continuously precipitated through limited freedom. The new theme for Spring/Summer 2016 is “Freedom and Desire”. For modern people, nature and freedom are always the object of desire. In the new design, the designer was inspired by the expression “The Desire for Freedom” revealed by the painter Park Chan-sung in his works, and he vividly quoted the artist's interpretation of the natural motifs through his works. At the same time, through the very comfortable cowboy series, wherever and wherever, it shows comfortable daily clothes instead of dull business clothes. Not only that, but also a loose line in the formal dress line, once again emphasizing comfort.

Main Category: Shirts, Pants, Coat, Jacket

2017 Spring Summer Style

Concept: Memory after- image

-Borderline between Present and Future

-Borderline between Mono and mixing.

-Convergence of Urban life style.

-Recombination of contemporary trend and idealfuture.

The collection is proposed a concise form of mix materials, and colors and volumes.

Thebrand's style has an equal balance of Chic and New Simplicity.

Incollections, she mixes minimal lines with detailed and concise details, andshows clear and chic silhouette.

Colorand material is mixed subtle sensitivity by her. So The collections sometimescrosses the borderline between simple comfortableness and advanced Chic.

Sales highlights

Men'sbusiness casual

Luxuryurban casual

Semi-slim line

Seoul Offline Shop Introduction

Store: Lotte Department,(Pyeongchon,)

Address: 180, Simin-daero, Dongan-gu, Anyang-si, Gyeonggi-do, Republic of Korea