“I have a hunch that this year will be the beginning of a new pattern of the cold-proof clothing industry, and technological innovation will bring enough development space for the winter clothing and even the entire clothing industry.†Jiang Hengjie, executive vice president of the China Garment Association, said this today. .
Jiang Hengjie said that for the Chinese defense winter clothing industry, which is relatively mature in the consumer market, the current situation is that a large number of business opportunities coexist with industry difficulties. The dilemma of the industry's dilemma or industry's drawbacks is even more worrying. This kind of trouble shows that the current competition in the cold-proof service industry is extremely fierce. A large number of manufacturers and brands enter, and the phenomenon of massification and homogenization is serious. Many brands have waged price wars in order to seize the market, which has brought extremely disadvantageous to the development of the entire industry. influences.
According to the data, there are currently hundreds of down jacket brands in China. There are no fewer than ten famous brands, and there are countless SMEs. While bird flu indirectly caused the price of raw duck down to rise and brought a heavy blow to the development of the down industry, some internationally renowned brands also entered the domestic down market, coupled with the warm winter climate in recent years... The Chinese national defense industry is really difficult.
Jiang Hengjie believes that the reason for this embarrassing situation is that the Chinese government's cold-wearing enterprises have a poor foundation, lack of skills, lack of research and development capabilities, and relatively lagging business levels. The measure to get out of this situation is that apparel companies should strengthen technological innovation. “Those companies that focus on technological innovation and actively adopt new technologies will lead the new direction of the Chinese apparel industry.†Jiang Hengjie said.
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