There's an old Chinese saying: "A single spark can start a prairie fire." This reflects the immense potential of a brand with strong vitality and creativity. Even if it hasn't been around for long, it can quickly become a trend. Offside Youthwear was founded in 2006, and just four years later, its sales network had expanded to over 20 provinces and autonomous regions across China. The brand, full of passion for life, began to capture the attention of many consumers with its impressive image.
In 2010, Offside introduced the concept of "big boy clothing," focusing entirely on the juvenile wear market. It aimed to build a strong children's clothing brand and eventually become a well-known national and global brand. From the very beginning, the company worked tirelessly to strengthen internal capabilities, integrate brand advantages, and enhance overall competitiveness. With a clear development path, Offside has remained committed to its strategy of targeting second- and third-tier cities, while also expanding into fourth-tier cities. Today, it has more than 300 sales terminals, most located in the second and third tiers, proving that its development direction is both correct and effective.
Offside has always positioned itself as a mid-range brand with high-end quality. Its accurate market positioning and superior quality have won the trust of many middle-income families in second- and third-tier cities. Compared to other brands, Offside offers significant cost advantages—same price, better quality. In product development, more than 70% of the products are designed for older children, with sizes up to 170cm. By 2010, the proportion of juvenile clothing exceeded 80%, with sizes as small as 130cm, making it truly a brand for older kids.
Quality is at the heart of everything Offside does. Consumers choose the brand because of its high-quality materials, trendy designs, and safe, comfortable fit. Offside believes that attention to detail is key to building a solid reputation. Every product goes through strict quality checks, and special care is taken with elements like fabric safety, formaldehyde levels, and pH balance.
Beyond clothing, Offside has created a comprehensive shopping experience for children, offering accessories, stationery, backpacks, and sports equipment. At each store, customers can find everything their kids need, from fashion to function.
Customer satisfaction is a top priority. As a major franchise model, Offside supports its partners with dedicated teams. New stores receive one-stop support, including location selection, design, marketing materials, and display guidance. Experienced staff are sent to assist during opening, ensuring smooth operations. For existing partners, regular communication and personalized solutions help improve sales performance.
Brand culture is also central to Offside’s identity. The brand emphasizes healthy growth, confidence, and a positive attitude toward life. Its stores reflect this philosophy with a bold red color scheme and an American-style aesthetic. All stores follow uniform design standards, and professional supervisors guide new openings.
At the retail level, Offside promotes cultural and eco-friendly products, and invites fashion experts to train staff, offering expert advice on styling and matching. This not only enhances customer experience but also builds long-term value for the brand.
Enamel Watch Dial
When it comes to enamel watch dials, I believe everyone is familiar with them. Its characteristics of being as warm as jade, bright as jewelry, and fine as porcelain have won the love of many watch fans. The Porcelain Watch Dial begins by casting a thin layer of liquid porcelain in a specially made plaster mould. Then, when the material is soft, cut the round watch dial of the desired diameter by hand. After drying, the watch dial is formed by hardening in a ceramic oven at a temperature above 1,200°C. On watch dials, they can be fired in pure colors, or watch dial cusotm, which can be made with precision enamel and painted with various ornate patterns. Of course, the complicated production process, which is not easy to oxidize and fade, also makes the enamel more precious.
Porcelain watch dial,2 toned colors enamel watch dial,Enamel blank dial,Black Blank Dial,Watch dial 28.5mm
SHENZHEN ORINO WATCH CO.,LTD , https://www.orinowatch.com