Keenfive, originally a renowned American sports and leisure fashion brand, has now established its presence in China through Wenzhou Fifth Avenue Clothing Co., Ltd. This company is the main operating entity responsible for expanding Keenfive's brand into the mainland Chinese market. Located in the Ouhai Development Zone of Wenzhou, the company integrates professional men's product development, manufacturing, and sales under one roof.
Keenfive maintains its traditional design philosophy while incorporating advanced international production technologies. In response to the unique tastes of the Chinese market, the brand has introduced localized designs that blend the elegance and sophistication of Eastern culture with the bold and confident style of Texas, USA. The attention to detail and high-quality craftsmanship ensure that each piece exudes both class and style, reflecting individuality and refined taste.
In terms of pricing strategy, Keenfive offers an attractive franchise opportunity. For single-store franchises, the initial investment is set at 10,000 RMB (subject to contract duration). For street shops, the minimum area required is 30 square meters, while mall counters need at least 40 square meters, depending on the location and business district conditions.
Franchisees are required to follow a unified brand image, including customized corporate identity displays and store decoration. The company provides professional design plans and will return 30% of the props cost in the first year, 40% in the second, and 30% in the third. Additionally, top-performing franchise stores have a 100% replacement rate, with possible quarterly reviews. If any product has quality issues, the company guarantees full replacement, ensuring customer satisfaction and long-term partnership.
Velvet Fabric
Velvet Fabric is a type of soft fabric that has a dense pile. It is made from a variety of fibers. Velvet Fabric has a distinctive texture that is created by weaving two layers of fabric together, then cutting the threads on the top layer to create a short, dense pile. This pile gives velvet its soft and plush feel, as well as its rich and lustrous appearance. It is commonly used in home decor for items such as upholstery, curtains, and pillows. Velvet can come in a variety of colors and patterns, and is often associated with elegance and sophistication.
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