Shanghai Leibao Garments Co., Ltd. is a well-established clothing company that integrates design, production, and sales under one roof. Since its inception, the company has focused on creating stylish and high-quality apparel for men. In 2006, it partnered with US-based abx Designs Inc., launching the abx menswear brand, which combines jeans, casual pants, and shoes in an innovative retail model. The brand quickly gained traction, thanks to its market-oriented approach, emphasizing service and mutual growth.
The company's strategy has been centered around expanding its presence in China through direct marketing, agency partnerships, and franchising. Over nearly four years of development, abx has built a strong network across multiple provinces, including Zhejiang, Anhui, Hunan, Hubei, Fujian, Jiangsu, and Sichuan, with over 178 stores nationwide. This rapid expansion has positioned abx as one of the fastest-growing brands in the Chinese denim and footwear market.
When it comes to design, abx focuses on modern urban men who value style, confidence, and sophistication. Each product line is crafted to reflect the energy and vitality of today’s youth, combining fashion with simplicity to create a confident and polished look. The brand appeals to a broad age range, targeting individuals aged 25 to 35, while also reaching out to those between 20-25 and 35-40, especially urban professionals and white-collar workers.
In terms of materials, abx uses high-quality denim with a blend of traditional and modern fabrics, such as Tencel, PU, and other internationally popular options. The dyeing process incorporates eco-friendly techniques, including German Dstar water-indigo dye and Clariant water-sulfur dye, ensuring both comfort and environmental responsibility. Footwear is made from premium leather, offering breathability and softness for all-day wear.
The pricing structure varies by category: jeans range from 199 to 239 yuan, shoes from 169 to 399 yuan, and the 1873 series ranges from 269 to 329 yuan, while accessories are priced between 39 and 159 yuan. The product lineup includes three main series: the Fashion Series, Business Series, and the 1873 Series.
The Fashion Series features soft blue tannin fabric with irregular cuts and classic silhouettes, offering a trendy and elegant look. The Business Series emphasizes comfort and style, with special tailoring designed to enhance the male figure. The 1873 Series blends European royal elegance with American streetwear flair, using advanced 3D cutting technology and luxurious, eco-friendly materials to deliver a refined yet understated aesthetic.
For more information or investment opportunities, visit [abx official website](http://chinasspp.com/advbrand/2010/abx/index.htm). Contact Mr. Wang at 13968892767 for further details.
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