Guangzhou Stupid Stupid Mouse Enterprise Development Co., Ltd. is a comprehensive enterprise engaged in the development, production, and marketing of fashion footwear. Based in the vibrant heart of Guangzhou, one of China's most dynamic cities, the company operates from a 700-square-meter business space and employs over 50 senior professionals across various departments, including the Brand Marketing Center, Product Research and Development Center, Foreign Trade Department, and E-commerce Division.
The company owns Quanzhou Stupid Rat Sports Co., Ltd., a fully integrated shoe factory located in Jinjiang City, Fujian Province. Known for its high-quality sports shoes, the factory is equipped with two state-of-the-art cold-stick shoe molding lines and employs more than 80 middle- to senior-level managers along with over 500 skilled workers. With an average daily output of over 8,000 pairs of shoes, the company strictly follows ISO9000 standards, ensuring top-tier quality and innovation. Its products have gained widespread popularity among domestic consumers and are highly regarded in the fashion footwear market, earning the reputation of "The King" and "The Top Fashion Street Brand."
Since its establishment, the company has been guided by the philosophy of "Innovation, Pioneering, Going Beyond, and Win-Win." It focuses on the principle of "Terminal, Channel, Headquarters" for overall growth, emphasizing direct retail presence and strict control over product quality and operational details. In just four years, the brand has expanded its "Stupid Stupid Fashion Street Outfit" network nationwide, establishing over 2,000 exclusive counters and securing more than 200 exclusive stores. The brand now covers a wide age range from 0 to 40 years old, with three distinct product series: the "Stupid Rat Children’s Living Museum Series" for children aged 0–12, the "Stupid Stooges Fashion Street Series" for teens and young adults aged 13–22, and the "BBS Digital Sports Series" for adults aged 23–40.
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