Now due to the fierce competition in the market, hardware enterprises want to win an invincible position, in addition to the focus on quality and innovation, but also to worry on the understanding of the market and the marketing strategies. Of course, the enterprises want to do a good job of marketing, they must have a lot of their own thoughts; on the other hand, they must understand the market demand, not only to use personalized features to attract consumers, but also to continue to meet the needs of consumers, such as clothes rack, enterprises must know what kinds of people like. In the increasingly fierce market competition, who can better meet the needs of the consumers, who can win the market. Hardware enterprises should promptly understand the market demand, so as to enhance the market competitiveness of enterprises in the invisible, enhance the ability to compete for the market. Different marketing strategy is necessary, who has potential power, who can real master market, and satisfy the consumers, produce a product that consumers want .