H&M Group secures sales of Austrian fashion retailers

So far, the Austrian fashion retail market still dominates Sweden's H&M Group, which has secured sales for the first time in years.

However, the German peer Peek&Cloppenburg (P&C) group has shown its intention to capture the hills after its unwillingness to live for a long time. It was recently in Kaerntner Strasse, the most pedestrian pedestrian shopping area in Vienna. ) Opened a "flagship store" with a total area of ​​more than 12,000 square meters.

In the so-called Austrian “golden location” with such a large area of ​​sales, P&C not only wants to deepen the impression of tourists from all over the world, but also has obvious ambitions to compete with H&M. (Press and after H&M opened its flagship store in Graben, a few steps away, a few years ago, its market share continues to expand.)

Wolfgang Richer, head of Region Plan's company, said in an analysis of the competition in the Austrian fashion market that although P&C already owns the largest fashion department store in Austria, the total area of ​​its chain stores is still not as fast as the Dutch C&A group, and in terms of sales, in the short term It is also impossible to squeeze out the second-ranking C&A.

So far, the top five rankings for Austrian fashion market sales are: H&M, C&A, P&C, KiK (German companies), Voegle (Swiss companies).

With regard to the outlook for the future Austrian fashion market, RegionalPlan experts believe that there is still a lot of room for growth. They predict that the 2011 apparel industry sales should grow by 3%. According to statistics, in 2010 Austrian clothing sales grew by 3.5% compared to the 2009 names. If inflation is subtracted, the real growth rate is 1.6%.

For international fashion brands, Austria with high spending power is a market that has potential but is not easy to expand. Manufacturers who have just entered the market often choose malls or shopping streets that are more crowded to establish beachheads.

For example, this fall, Hollister (Abercrombie & Fitch Group) will set up a new store in the international tourist attraction Eruopark in Salzburg and in the bustling district Murpark in Graz, the second largest city in Austria, and another fashion chain Forever 21 chose to open two positions in Vienna as a touchstone for the market.