"Personality" will be the biggest selling point of the gift economy

How big will the personality economy affect the gift market? Many in the industry believe that the personality economy is particularly suitable for the gift industry's development prospects.

Jiang Qiping, secretary general of the Informatization Research Center of the Chinese Academy of Social Sciences, believes that the value of post-modern gifts is “two-point pricing”: one is equivalent exchange, resources are optimally configured and follows the “price-seeking system”; the other is subjective value, the more The higher the subjective value of one-on-one, the lower the value of getting out of context. The subjective value is in fact a "personalized price" and a price related to emotion.

Jiang Qiping believes that the "gift economy" is particularly suitable for personalized products, the world's "bread" can be universal, but the finished product is only suitable for one person, no meaning for others, then the price has become a bargain between two people, It became a "price." This "price" is not a socially necessary labor time but a specific value. First of all, both parties know the price of "raw products", but the two sides are not talking about the price of rough goods, but what the supply side can prove that they want to know better than the demand side. The key here is why the demand side is willing to pay a high price? Because you can't find the second one in the world.

More often than not, for an individual, others are often more likely to know you better than yourself because the needs of the person are subconscious. Therefore, if suppliers have good investigation methods and insights to gain insights into demand, society will develop into an era of “equivalent exchange” to “bargaining”. In the past, the goal of “bargaining” was “to negotiate” a “necessary time for social labor” and it was a non-personalized price. The real personalized economy deviated from “socially necessary labor time” to bargain. The greater the deviation, the higher the achievement.

From the perspective of human needs, "individualization" is based on the point of view of "mental satisfaction". For example, "luxury goods" is related to "self-realization" and has nothing to do with "survival and development." People's demand for "luxury goods" belongs to higher levels of demand, such as: "respect for" and "show off wealth."

Gifts, as a bond of human emotions, bring more spiritual satisfaction to the recipients. Based on this, the individual's psychological expectations of the gift received by the recipient are often much greater than the personal expectations of the consumer who directly spends money to consume. Only as much as possible to meet the expectations of the recipient in terms of personalization, this gift can really shoulder the sentiment conveyed by the gifter, and then truly realize the value of the gift itself in the eyes of the recipient.

Then for the gift company, the gift giver is provided with more products that can meet the spiritual needs of the giftee, and he also finds the key to the individual gift economy engine.