EXTRALABEL 2020 Spring and Summer Shanghai Fashion Week: "Target"

Founded in January 2019, EXTRALABEL is based on the brand “Independence, Rebellion and Fun”. The brand is synthesized from the words EXTRA and LABEL. It advocates the removal of identity tags and the construction of another spiritual tag with independent thinking. In the 19th year, the SEASON1 series was presented, and it was cut in from the perspective of “PLAYER” to simulate the youth posture in the Millennium Wave. With the proposition of “GAMING”, explore the serious attitude of the dangerous game under the appearance of the game.

The Chinese meaning of EXTRALABEL is "another kind of label", a designer high street brand based on modern young street dance and electronic music culture. It uses a lot of music and fluorescent elements, and is suitable for the style and collocation of young people in tailoring and style. It has both punk rock style and electronic hip hop elements. It highlights the label recognition of young people and integrates into the style of nightclubs. A representative of individuality and youthful trends.

Brand manager Jigi is the founder of trend brand HIPANDA; gallery J: GALLERY founder; founder of BLANK fashion trend collection platform; founder of high street brand EXTRALABEL. As the founder and designer of the brand, Jiji founded a number of trend brands, buyers, and fashion platform BLANK. The brand focuses on the promotion of the media, and also interacts with guests through trend parties and trend culture and art activities, including the cooperation of idol stars to enhance the brand image.

The theme of 2020SS is "Target". In modern society, goals and targets become a normal state. We may have to establish our own goals in the pursuit of each other, as well as reflection on the living society. In the social group, everyone is a hunter, but also a hunter, the relationship between people is so wonderful, but we all strive to shoot in the direction of the heart.

As the main feature of the high street brand, EXTRALABEL is “first-class design, first-class fabrics, and the image of international first-line brands”. It incorporates unique design elements, and also caters to the pursuit of fashion for young people. It is also trying to create a new era. Trend direction. Every quarter has new breakthroughs, design avant-garde, bold color, wearing a sense of fashion and gas is what we have been pursuing. EXTRALABEL gives us the opportunity to try out more ideas, new ideas and new things. We are committed to interpreting the classic style in a new way with young people, while retaining the original design and independent features while constantly creating a new and unique brand image.

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