Halloween will hit the business "Ghost idea"

As November 1st is the approach of Western traditional festivals of Halloween, many merchants in the city are aiming at business opportunities, aiming to downplay the atmosphere of “terrorism” and launch a “Chinese-style ghost festival” consumer atmosphere.

Bar restaurant borrowed "ghost" carnival last night 8:30, Chongqing Tiandi a bar ran out of a group of young people in their 20s, behind the buttocks also followed the joy of Britain's children, wearing Batman, witches, pirates and other bizarre clothing. Carrying the jack-o-lantern, taking advantage of every shop asking for candy, kept squeaking: “Trick or treat!” (meaning not tricking sugar). The Commercial Daily reporter noticed that many bars and restaurants here have been decorated with pumpkin lamps, bats, and crosses.

In the proud world of Jiaochangkou, you can also see many slogans marked with "Scarlet Night" for Halloween. A bar owner stated that there will be a masquerade party on the eve of the 31st of the month and the current number of applicants has already exceeded 30. "It's not important to have a festival. Young people want to take the opportunity to carnival once. We just cater to the demand. Usually such a carnival night drinks sales will exceed the usual 50%." He said.

Mr. Zheng, a nostalgic-themed bar manager on Zhigang Avenue, said, “We started activities on Halloween four years ago. In the first two years, we had only foreigners to attend. From last year, we got bustling.” He said that Western style like Halloween was younger. Holidays, at least 40% increase in turnover.

The shopping mall “haunted” and popular pumpkin lanterns, skullcaps, witch hats... In some of the city's large shopping malls, one week before the “Western Ghost Festival”, they began to target business opportunities, and all kinds of Halloween items were put on the shelves. , Ignore the past reaction to the plain attitude.

In the supermarket of a popular department store on Tiancheng Street in Beicheng, a special counter was set up with ghost masks and witches’ magic robes. It was full of a strong Halloween atmosphere. The person in charge of the mall stated that there are not many varieties of goods, only 20 or 30, but they can quickly attract popularity.

Like Maoye, New Century, and Pacific Department Stores, they have also displayed signs and launched promotional activities under the banner of Halloween. A department store collected 10 groups of volunteer families and made lanterns together.

In a creative shop on Jiefangbei Women's Street, the mask was removed and the shop owner Ms. Zhou told the Commercial Daily reporter that from the current situation, the horrible props were not sold well. In contrast, the playful series of cute wizard hats is more popular.

The online shop "Ghost" has come to be ferocious. According to a certain crown seller, this Halloween, entertainment venues for fancy dress parties across the country have increased significantly and require a large number of Halloween masks. “In the past, Halloween masks produced by the factory were mostly exported, but with everyone’s enthusiasm for Halloween, they started to sell domestic products. By October 25, they had received 20,000 orders from China.”

The Commercial Daily reporter found that in addition to traditional masks, magic hats, and other props, this year, creative products such as Halloween costumes and custom costumes and pet Halloween costumes have been introduced. Even sellers of fruits and vegetables have missed the opportunity to use a Halloween banner. “You can eat and be a decoration. The Halloween mini pumpkin is only orange in size and costs 3 to 5 yuan per catty."

Pleasure to "go out of the fool" to go out of the low city amusement park has also launched a special Halloween event, Magic Mountain from the beginning of October began selling Halloween packages. In addition, Chongqing Amusement Park also cooperated with the Group to launch a 2.8-fold Halloween package.

It is reported that the theme travel routes such as Halloween Hong Kong tours launched by many travel agencies in the city are also very hot. Commercial Daily reporters learned from the New Asian Brigade and Baozhong that in the middle of this month, Hong Kong Disneyland, Ocean Park, and other Halloween events and shopping discounts will continue to heat up in Hong Kong, such as the "Halloween Hong Kong Disney Deep Five-Day Tour." The group tour products are very popular among families and offer prices are basically kept below 3,000 yuan.

It is reported that Hong Kong Disneyland combines Halloween themes, in addition to masks parade, pumpkin lanterns and other activities, also introduced "meadow devil", "sucking bat bones" and many different styles of Halloween special dining food, become a selling point for visiting Hong Kong. The person in charge of the marketing department of Baozhong Travel Agency stated that due to the Halloween stimulus, Hong Kong tour will usher in a small peak of “shopping + tourism” around the end of the month, stimulating the current relatively cold tourism market. The person in charge said that the meaning of Halloween has become festive and has become a reason for the citizens to travel.