"Customization" seems to be a great distance from the general public. In the early years, customization seemed to be the privilege of local gold. Nowadays, after “customization†is supported by certain economic strength, with the pursuit of people's quality of life, it has become a life attitude.
Also this year, custom inadvertently entered the public life inadvertently: from an evening dress of several hundred thousand yuan to a self-made ringtone of a few dollars, from DIY bedspreads to refrigerators, from wardrobes to walk-in closets From hair style to makeup, from the big shift of education to small class, to one-on-one personal education... Customization is not only a symbol of the luxury life of a few people, it also caters to the needs of the masses with individuality, self and pragmatic attitude. New ways of consumption are popular. So for home customization, what about Chengdu consumer acceptance?
Recently, Chengdu Business Daily reporters visited a number of home markets and found that because consumers do not know much about custom homes, when choosing home products, they are customizing or selecting finished products, which often makes consumers difficult.
NO1. Tangled finished furniture: choose large custom furniture: high utilization rate of the current furniture market, in the market structure, the market share of finished furniture is significantly larger than custom furniture, at the same time, due to the requirements of process development, custom furniture is mainly concentrated In the cabinet category, therefore, the finished furniture provides consumers with more choices, especially in terms of style. The finished furniture includes European, Chinese, modern, classical and other styles, while the custom furniture is mostly modern panel furniture. Customized furniture greatly limits the choice of consumers in style selection and material selection.
In the Chengdu Business Daily reporter's random survey of 50 interviewed consumers, 75% of consumers are willing to choose finished furniture due to the limitations of style and material selection. But among them, 20% of consumers said that the two are very entangled. “While there are various options for the finished product, the customized furniture can be tailored according to my living habits, room size and specific needs, and can make full use of the space.†Mr. Wang, the new owner of Huaguang Mingcheng City, believes that custom furniture is no matter from color. , modeling or internal structure, can be customized according to the needs of consumers, very suitable for his family of small squares of about 100 square meters.
NO2. Tangled finished furniture: saving price and time cost Customized furniture: Solving the layout problem In addition to a small number of villas and luxury homeowners, there is a demand for overall high-end customization and whole house customization for the home. In the general custom, because of the cabinets and wardrobes. In the interior cabinets, most of them are standard customizations introduced by manufacturers. Consumers often modify the size, panel color, and conditional requirements.
In order to meet the changing needs of consumers, many finished furniture are also mass-produced, and also according to the needs, in the development of the product, also set a lot of variability, so that sales and use, can be different with the needs Make corresponding adjustments to improve the functionality of the furniture to compensate for the gap between finished furniture and custom furniture. The finished furniture enterprises have strong product development capabilities and obvious scale effects, while the customized furniture is a personalized service provided by the manufacturers. Relatively speaking, the cost naturally rises. Therefore, finished products of the same quality and specifications are cheaper than custom. If it is a villa or luxury homeowner, most of them are high-end custom, full house customization, and the demand for materials, hardware accessories, styles and styles is higher, and the cost of the products will be higher. From the perspective of delivery time, finished furniture also saves time costs compared to custom furniture.
Compared with finished furniture, the “single secret†of custom furniture can solve the problem of irregular space in the living room. For example, there are prominent beams and columns in the room, the cloakroom area is small, the penthouse of the duplex building is under the stairs, and the stairs are under the stairs. These shaped spaces are difficult to find suitable finished furniture, and the custom furniture can be easily solved.
NO3. Tangled personality demand release early consumer choice confusion Although consumers have more ideas in the layout of the room, but people in the decoration, the effect of the desired decoration is often blurred, if the consumer has been selected For finished furniture, the designer can design the owner according to the already formed furniture. If you choose custom furniture, if you don't find a designer with strong design ability and persuasiveness, consumers will be trapped in various ideas.
NO4. Tangle custom misunderstanding aggravated consumer entanglement syndrome According to Washing Bridge FiT custom furniture general manager Zhang Chao told Chengdu Business Daily reporter, custom furniture predecessor is actually the tooling, home improvement process in the field of woodwork (carpentry) part, is the field combination High wood production links, such as wardrobes, cabinet doors, cabinets, embedded TV cabinets, ceilings, etc., but due to people's demand for product quality, the requirements for product paint, 7 or 8 years ago, the cabinet is The main woodwork part began to be transferred to the enterprise workshop, so many of the customized products are now concentrated in the cabinet production enterprises. At the same time, many tooling industries and building materials companies have developed custom-made products.
Choosing custom furniture is nothing more than the owner's emphasis on the effect of “tailoring tailoringâ€. However, the owner's misunderstanding of customization is too much “my furniture is my masterâ€, but the production process may not be able to do so, so that consumption In the customization and selection of finished furniture, it is more entangled.
According to Lu Weimei, a brand designer who is a haute couture, told Chengdu Business Daily that the custom-made non-standard customization and standard customization, consumers often imagine custom customization as unlimited customization, and feel that customization is omnipotent. Designers and manufacturers must consider the effects consumers want to achieve, whether they are operable, whether they can guarantee mechanical and physical properties, and when consumers understand and reverse the actual operation, customization is “ One vote is negative."
Compared with the mature product market, the custom furniture market is still in its infancy, whether it is Fusenmei Home South Gate Furniture MALL has opened the zone for the custom furniture market, or the cultivation of the custom furniture market by Red Star Macalline, or It is the 8yi International Home Expo City, which will be launched by Wenyi in Wenjiang. It plans to set up 1000 home furnishings in the home model of Chengdu. In the home market, the home environment is becoming a trend of home consumption. .
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