Ilay's Down White Paper teaches you to re-understand down jacket

With the fall of the fall of the last autumn - the fall of the frost, the winter of 2013 formally debuted, because of its arrival and just around the corner, not only the bottoms of the box, but also the down jackets displayed in the shop window.

As in previous years, winter is approaching and many consumers will be guilty. On the one hand, it is because of the lack of suitable cold-proof equipment. On the other hand, although the down jacket is used as an artifact to protect the winter, the market's uneven down jacket products make it impossible for consumers to start. Choose.

Islay 2013 autumn and winter down jacket fashion movie

The down products, especially the down jackets with the largest consumer volume, consumers have been using personal subjective knowledge to distinguish the pros and cons of the products, causing some consumers to frequently enter the consumer misunderstandings and encounter consumption traps. In this context, in order to help consumers understand more about the down jacket as a necessity, and improve the ability of consumers to identify their down jackets, the Islay Down Research Center has compiled and published a “White Down Jacket” at a proper time to popularize the selection of down and down jackets. Maintenance and other aspects of knowledge.

The white paper lays down the basic concepts of down apparel history, down, and cashmere, as well as the basic knowledge of the down jacket's crafts, models, colors, etc., and joins the general knowledge of the selection and maintenance of down apparel that people generally care about. At the level of content, strive to give the general population and consumers a basic understanding and popularity of the basic knowledge of down apparel.

In addition, in order to provide a more vivid and down-to-earth knowledge of down jackets for consumers, Ilayai has also created a creative video manga “Down with the Downwards” on the basis of the “White Down Jacket,” and combined the humorous style with the current hot topics to allow consumers to Learn about down jackets in a relaxed and humorous atmosphere.

Islay has always been adhering to the design concept of “Designing for a Feeling of Life”, and has seen the changes in social life style and consumer behavior. Designers pay attention to inspiration and inspiration from life, even go to the fashion capital of the world each year, capture the world fashion colors, apply to the design of the down jacket of the season, so that the Ilayi fashion down jacket in terms of style design, color, profile All aspects are infiltrated with fashion elements, which brings many surprises to the industry and consumers every year.

In addition to fashion, the high quality of products is also the unrelenting pursuit of Airai. The use of various types of imported international fabrics and high-end domestic fabrics maintains the product's sense of quality. The independent R&D design and the exclusive opening process have the exquisite craftsmanship and design sense; high-quality feather filling and original four-layer structure production process, Strengthened thermal performance and anti-velvet performance. Therefore, Islay's high quality is reflected not only in every process, but also in every detail.

Based on maintaining the high quality of fashion as always, Islay provides professional and practical “white papers for down jackets” to consumers, highlighting the social responsibility of Islay as the leading brand of Chinese fashion down apparel. Through professional authority and easy and humorous methods, not only did people popularize down jackets' professional knowledge, they no longer identified how to identify down jackets, they actually selected their favorite down jackets, easily turned down jackets and knowledgeable people, but also passed out. Islay focuses on the firm attitude of making high-quality down jackets.