The overseas exhibition of the textile industry opens the era of great exhibitions

On July 22 this year, the China Textile and Apparel Trade Fair (New York) will enter the 15th year. Recalling the development history of the “New York Exhibition” for the past 15 years, it has enriched the Chinese textile industry's platform for expanding overseas markets and establishing the development layout of globalization. Today, the overseas exhibitions organized by industry associations have covered the three continents of North America, Europe, and South America geographically. From the perspective of the products involved in the exhibition, they include the three categories of fabrics, home textiles, and clothing, becoming the most professional in the industry. International exhibition of influence. From this issue, the international edition has successively launched special reports on “focusing on overseas exhibitions” to present readers with unique features of the three major exhibitions and provide information and reference for enterprises to expand overseas markets and seek opportunities for cooperation in transnational industries.

In 2000, the first China Textile and Apparel Trade Fair (New York) was held in New York, USA. Since then, Chinese textile and apparel companies have a trading platform that directly contacts US trade customers, understands the US market, and conducts business negotiations. In 2007, the China Textile and Apparel Trade Fair (Paris) was held for the first time. China's outstanding textile and apparel brands had an overseas trade promotion platform. In 2013, the first “gotex international textile procurement exhibition held in São Paulo, Brazil, allowed Chinese companies to find new ways of development in Brazil and other countries in Central and South America, and benefited the local textile industry. The three overseas exhibitions witnessed China’s textile and apparel industry on the one hand. With the booming development of the exhibition, on the other hand, the exhibition has stepped up its global layout and service upgrades, giving the overseas exhibitions a deeper sense of the times with a new concept of “big exhibitions.” Today's exhibitions have not only been enhanced in trade functions and services, but have also helped to enter international procurement. The mainstream channels, at the same time, pay more attention to guiding the complementary and cooperative development of enterprises and foreign industries, to the high-end development of the value chain, thereby accelerating the industry's own structural adjustment and industrial transformation and upgrading.

Upgrading Trade Functions In 2000, China’s textile quotas for export to the US will soon be abolished. To help Chinese textile companies further develop the U.S. market, the first China Textile and Apparel Trade Fair was held in New York with the support of the State Textile Industry Bureau (now China Textile Industry Federation). Successfully held. So far, the New York exhibition has been successfully held for 14 sessions. It has attracted more than 2,000 Chinese textile and apparel companies to participate in the fair and has attracted tens of thousands of professional buyers. Through this exhibition platform, a large number of leading textile companies successfully established a sales network in the United States and entered the mainstream sales market in the United States. At the same time, many small and medium-sized enterprises also rely on this platform to develop a stable customer base, obtain orders, and enter a virtuous track for the development of the US business.



In order to adapt to the changes and needs of the US textile and clothing market in the post-financial crisis era, from 2010, the Textile Trade Promotion Association and the Frankfurt Exhibition Company have cooperated to leverage Frankfurt's profound global exhibition experience and rich global exhibition resources to jointly create three distinctions in New York. International professional trade show for apparel, fabrics and home textiles, namely New York International Apparel Fair (app), texworld usa and New York International Home Textiles Fair (htse). The original China Textile and Apparel Trade Fair (New York) was embedded into the above three professional exhibitions in the form of Chinese pavilions according to the categories of exhibits. This model of three-linked industrial chain is the first time in the United States. The re-architecture of New York's exhibition is more professional and its product layout is more complete. The professional exhibition covering many links in the industry chain highlights the concept of international apparel procurement and exhibition exhibition, and also enables exhibitors to enjoy more abundant high-quality buyer resources.

In Paris, with the evolution of the market, pure procurement exhibitions can no longer meet the needs of business development. Messe Frankfurt and CCPIT decided to start apparel sourcing at the paris le bourget pavilion in Paris at the same time as the texworld fabric fair. The traditional Chinese textile and garment trade exhibition will continue to be held in the form of a Chinese pavilion. Apparel sourcing will be held in the same period as Texworld's garment fair alongside texworld. This is to follow the new characteristics of one-stop sourcing of the global textile and apparel industry, and to introduce the clothing and apparel trade fairs that follow suit, and to apply the global name apparel sourcing.

After the transformation, the Paris exhibition has highlighted the advantages of the upstream and downstream links of the industrial chain to provide one-stop intensive, efficient, and convenient procurement services for international buyers. It is also a global textile and garment manufacturing company including Chinese exhibitors. It also brings new business opportunities. Being held in the same period with texworld fabric exhibition is not only a superposition of the physical exhibition area and the number of exhibitors. Both exhibitions are upstream and downstream. Under the impetus of the “one-stop” procurement trend, the boundaries between suppliers are broken. Now. In the process of sharing exhibition resources, enterprises realized the benefits of “1+1>2” exhibition.

The upgrading of service measures At the same time as the upgrading of trade functions, the awareness of services at the show is also increasing.

The organizer provides various services for the global textile and garment manufacturing companies including Chinese exhibitors from oem, odm and even obm through various services such as pre-show buyers and sellers matching exchanges, on-site design and creative trading platforms, brand graft cooperation forums, and special lectures. Full service. According to the demand characteristics of the product category of the market, the organizer also rationally divided the structure of the exhibits in the early stage of the exhibition and adjusted the structure of the exhibits in a targeted manner to enhance the differentiation of exhibitors and further ensure the orderly competition among exhibitors.



The New York Exhibition invited costumes, home textile designers and representatives from relevant trade organizations to cooperate with the exhibitors at high levels to increase exchanges and discussions with exhibitors. Through this form of effective connection, the added value and fashion of the exhibitors’ products were increased and the level of fashion was increased. Respond to the U.S. market and grasp the overall capabilities of market demand and trends. In the fabric exhibition area, stylesight company, which is very experienced in international fashion trends, was invited to strengthen and highlight the release of high-level fashion trends and provide exhibitors with value-added services. Actively participating in and joining the trend release link is a good opportunity for the promotion of product reputation and the promotion of quality.

It is worth mentioning that the design director of the Paris exhibition overseas partner Messe Frankfurt (France) Co., Ltd. believes that the quality and processing technology of Chinese apparel products have reached a certain height, but how to highlight the unique advantages of the products at the exhibition site There is still much room for improvement. To this end, the organizer of the exhibition coordinated with the French partner and invited a senior French display designer who had designed for international brands such as prada and chanel, and provided exhibitor exhibition display services free of charge for exhibitors. Through the re-conception of the designer, the booth exhibited the effects of window display, the visual appearance of the exhibits was staggered, and the effect of color matching was completely renewed, which enabled the exhibits to feature prominently in a limited space to the greatest extent, in line with the purchasing habits of European buyers, and greatly improved The attractiveness of the booth.

In terms of exhibitor selection, highlight the concept of “China”, optimize the structure of exhibitors, select excellent domestic companies that can represent the industry level, increase the added value of exhibits, increase the added value, avoid homogenization, and provide diversified choices for trade visitors.

Three Exhibitions Linked to the Exhibition of Textiles This year, the China Textile and Apparel Trade Fair (New York) has entered its 15th year. As a professional trading platform dedicated to promoting the development of bilateral textile and apparel trade between China and the United States and realizing a win-win situation between the Chinese and American business communities, the exhibition has established a bridge for the healthy development and mutual benefit of the Sino-U.S. textile trade across the Pacific, and has become a Chinese textile industry. The most influential professional exhibition event in the United States has also become an important window for the Chinese textile industry. Through the meticulous operation and continuous innovation of the organizers, New York Exhibition has had a large number of stable customer groups in the past 15 years. It has achieved a high reputation and popularity among mainstream American commerce circles and gradually became the most textile and apparel trade and cooperation between China and the United States. Good platform has become the first professional exhibition for Chinese companies to go to the US market.



The Paris Expo is positioned in fashion procurement, in order to provide a comprehensive window for trade, information and fashion for global exhibitors and professional visitors, linking the three major industrial chains of designers, fabrics and fashion. Share the latest information in the global industry, find channels for cooperation, grasp the trends in the new season in Europe, pay attention to the evolution of the European apparel market, intensify cooperation between fashion designers and fabric designers, and collide with Asian culture and European culture. These elements have also increased. The gold content of the Paris exhibition also brought high added value to exhibitors.

Based on the New York and Paris exhibitions held for many years in succession, from October 23 to 25, 2013, the CCPIT and the China Chamber of Commerce for Import and Export of Textiles and Brazil Exhibition Company jointly organized the first “Sao Paulo gotex International Textile Sourcing Fair”. Different from other exhibitions, the Brazilian exhibition has strengthened the specialization of the exhibits and focused on the products of the fabric and related intermediate links. The garment industry in Brazil is relatively mature, while fabrics such as fabrics are relatively weak. The rapid development of China's fabric industry in recent years requires a new export market as a breakthrough, which is beneficial to the interests of the Chinese textile industry. On the other hand, the positioning of outstanding fabrics also provides a complete and abundant industrial supporting procurement option for the Brazilian garment industry, which is beneficial to the interests of the Brazilian garment industry.

With the changes in domestic and foreign market environment and various domestic resources and environments, how to explore industrial transformation and upgrading in the future of international cooperation and competition is the subject faced by the Chinese textile industry. The hosting of the three overseas textile exhibitions will not only expand the overseas business network for textile companies, but also help the textile industry in China integrate into the global textile industry chain through a rational globalization exhibition layout, an efficient market docking channel and a complete exhibition service system. The use of globally advantageous industrial resources will help domestic industries independently master the high-end of the industrial chain and value chain, and enhance their international competitiveness and international division of labor status.