The overall size of accessories enterprises is generally small, and the overall market is not standardized. This situation has been quietly changing in the past two years. The speed of brand building in the auxiliary materials industry has accelerated, and a number of accessories companies have begun to implement brand strategies.
In recent years, the enthusiasm of exhibit materials companies has been continuously increasing. From the number of accessories companies that participate in various exhibitions and events each year, we can also see that the interior of the accessories industry is undergoing fundamental changes. China International Clothing & Accessories Expo has set up a special “high-grade accessories areaâ€, which shows that the overall quality and status of the auxiliary materials industry has improved. At the China International Fabrics and Accessories Fair, from the very beginning, only a few accessories companies exhibited, and later they opened up a display area for accessories, and then developed and expanded to provide special materials for accessories companies to display their corporate and product image. "More and more heavy. It is not difficult to see from it that many accessories companies have made image display and brand building a top priority.
Chairman of the Zipper Branch of China Hardware Zipper Products Association and President of Fujian Haoxing Zipper Technology Co., Ltd. Shi Nenghui said that the competition of future zipper companies is the competition of the brand. “There are more than 2,000 zipper manufacturers in China, and 180 companies with brands will Half of the market is occupied; another 1800 will compete for the other half of the market."
As a lion with the title of “China's First Garment Accessories Apparel Town†in the country, in order to obtain the right to speak in fashion and accessories, the local industry associations join hands with National Textile Product Development Center, China Textile Information Center and China Fashion Color Association in China. The international accessories exhibition launched the fashion trends of clothing accessories and accessories for autumn/winter 2010/2011, and set up trend booths in the accessories exhibition area to display in physical form. It seems that industry associations are doing things, but behind them is a number of accessories companies' own strong appeal for brands.
Brand building is not only the need of market competition, but also the need for greater development of the industry and enterprises themselves.
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