Fashion Rocks Asia's First Show Will Sparkle Spring Summer 2017 Shanghai Fashion Week

On July 27th, the world premier fashion music festival Fashion Rocks Asia debut news conference was held in Shanghai Lujiazui Binjiang Financial City. As a series of events during the Spring/Summer 2017 Shanghai Fashion Week, the Fashion Rocks Asia debut will debut at the Shanghai Oriental Sports Center on the evening of October 14th. At today’s press conference, all media guests gathered for a grand event and announced the lineup of singers that will debut in October. Among them, the British creative female singer Charli XCX will join the Chinese original designer Shangguan? Spring donation? 0 month Fashion Rocks stage. It is worth mentioning that the Charli XCX is the first time to come to China, and dressed in the Chinese original designer brand SANKUANZ brought its famous song "Boom Clap" at the press conference.

This Golden Age was created by APAX LIVE, a brand new business unit of APAX Group, a strategic partner of Shanghai Fashion Week.

Fashion Rocks began in 2003 and was held in London, New York, Monaco and other fashion capitals. Nearly two and a half hours of fashionable music festival each time, more than 10,000 people watch at the same time, covering more than 180 countries around the world. Beyoncé, Grace Jones, Robbie Williams, David Bowie, Justin Bieber, the popular star gathered at the scene, combined Alexander McQueen, Burberry, Christian Dior, Gucci, Giorgio Armani and other big-name near-artistic aesthetic level, in the name of music to ignite fashion. As one of the world’s fastest growing and most dynamic fashion weeks, Fashion Rocks’ Asia debut in Shanghai will also add more important international elements to Shanghai Fashion Week and will become a topic of national fashion.

At the press conference, Mr. Greg Rogers, Chairman of Fashion Rocks Global Business, Mr. Terence Chu, Founder of APAX Group, Ms. Yvonne Wang, Chief Operating Officer of Hearst China, and Mr. Xia Yue, Editor-in-Chief of Tencent's Video Lifestyle Channel, all talked about Fashion Rocks. Global history and Asian business development have spoken in succession.

Mr. Greg Rogers, President of Global Business, Fashion Rocks

Mr. Zhu Guoliang stated that Fashion Rocks is a brand new entertainment and interactive method for the Chinese market. In order to let the majority of Chinese audience understand the fascination of Fashion Rocks, Hearst Media Advertising Group and Tencent Video will also be our strategic cooperation. Partners, three-party resources integration, all-round promotion and promotion of Fashion Rocks. The live streaming of Fashion Rocks on the web through Tencent’s video network also gave more Chinese viewers the opportunity to watch Fashion Rocks’ Asia debut online.

Mr. Terence Chu, founder of APAX Group

At the press conference, the appearance of Charli XCX attracted a surprise. The orthodox British POP pushed the conference atmosphere to a climax, perfectly interpreting the DNA of Fashion Rocks - "In the name of music, igniting fashion."