Cashmere industry

Summary:

Faced with fierce market competition and downward pressure from international and domestic economies, Ordos Cashmere Group, the leader in the traditional cashmere industry, continuously innovates technology, introduces advanced equipment, and launches new products, enabling the cashmere textile industry to gradually realize its transformation from traditional to modern. Perfect transformation.

On April 21st, the reporter walked into the group's knitting factory and saw only nearly 300 fully automatic computerized flat knitting machines rumbling. According to reports, these devices have been transformed four times, and they can be entered into any pattern in the computer. It is compiled and is not less automatic than new equipment.

In order to solve the problems of declining quality of cashmere raw materials, ups and downs of cashmere prices, and unreasonable product structure in recent years, the Group has also cooperated with local governments in the construction of Arbas Cashmere goat sanctuary to guarantee the quality of raw materials; 500 million yuan was used for brand promotion, channel construction and scientific research to achieve the goal of 20% increase in terminal sales per year.

The group invested 2.8 billion yuan in the modern cashmere industrial park newly built in Hantai Town, Dongsheng District, and it has been fully put into production. Zhang Min, deputy secretary of the Party Committee of the Group, said: “The annual output of cashmere sweaters in the original factory area has been around 4 million pieces, and the new modern cashmere industrial park has reached 5 million pieces, and within 3 to 5 years it has been increased to 10 million pieces. Not only cashmere sweaters, but also cashmere shirts, cashmere scarves, cashmere coats, knitwear, blends, and other products, making Ordos cashmere brands even louder in the world!"


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