Chain Shang·Technology and fashion integration help Changshu garment industry new upgrade
1. Consumption upgrades force the transformation of the apparel industry to be imminent
As consumers demand more and more personalized clothing, small-volume, multi-brand, short-term ZARA, H&M, TOPSHOP and other fast fashion brands, net red brands quickly occupy the clothing market, advanced private customization, designer brands also Gradually, the textile fabric industry has gradually entered the era of “small and beautiful†from the original extensive production. However, the change cannot be achieved overnight. As far as the current situation is concerned, the textile industry's production equipment, factory buildings, MOQ requirements, warehousing logistics, payment and settlement models, and related industry support policies and financial policies are still designed to meet the scale of product production. Health, there is not much support for fragmented, small-volume orders.
According to the survey, the pursuit of quality by apparel consumers continued to heat up in 2016, with 83.4% of the population paying more attention to product quality. From the online shopping data, the most important factors in consumer online shopping in 2016 are brand, quality, price, category, service and logistics. The importance of the brand is highlighted, which affects the shopping decision of 51.5% of online shoppers. The change of consumer concept has led to changes in the product structure of the current market. However, the response speed of the textile and apparel industry is still lagging behind. The demand for low-end production capacity and quality goods is asymmetrical. On the other hand, the consumption upgrade needs a sound supporting regulatory mechanism to complete The mainstream market regulates the quality of goods, but this one is still relatively weak.
Among the many factors that affect consumption upgrades, the response of the company itself is also very important. With the rapid development of the market, consumers' demand for products is increasing, which undoubtedly requires enterprises to more quickly and accurately feedback consumer demand. However, due to the traditional enterprise system, the internal information flow and sales channel information flow are still in a state of lag, and the quality and measurement standards are also confusing. The quality control, delivery, capital and cargo security involved in fragmented orders are difficult to obtain. Guarantee, many companies are in a state of powerlessness.
Second, the chain is still focused on technology and fashion to jointly solve the current industry fragmentation demand pain points
The chain is still the Internet, standardization, dataization and intensification of the traditional surface and accessories trading market, and continuously realizes the effective supply and personalized supply of surface and accessory materials transactions, and helps to build a flexible quality supply chain system for the textile industry in China and the world. A wholly foreign-owned enterprise invested by IDG Capital, Huachuang Capital and many other investment companies. Based on the market fragmentation order demand emerged, providing a comprehensive solution to the problems in the current textile and apparel industry, mainly related to:
1. Establish a big data platform
Utilize a powerful network platform to cover hundreds of thousands of users, enable the development of commodity data, and form a strong offline docking team to match transactions, accelerate the circulation and comparison of external information;
2. Established a global specialized physical and chemical laboratory
Optimize the traditional fabric trading process, conduct preliminary quality control before fabric shipment, and set up a global physical and chemical inspection and testing center;
3. Standardization of trading links
The accumulation of powerful platform data and offline inspection data has led to the relative standardization of data in all aspects of offline transactions;
4. Establish a secured trading system
The trading between the buyers and the sellers is guaranteed by the chain, and the risk control of the mining and supply is increased to ensure the rights and interests of both parties.
5, open chain financial services
In order to solve the pain points of the users in the apparel industry, “paying for goods firstâ€, the chain has opened a chain of financial services – the chain is still white, providing credit purchase services for chain users. For customers who are still in the chain, they can apply for a 30-day interest-free purchase service with a maximum credit of RMB 1 million. Low threshold, 0 fee is very convenient with the loan.
Third, the joint Changshu NSS new foreign trade village women's city to help the local apparel industry new upgrade
As a pillar industry of Changshu City, textile and garment industry has entered a downturn due to the impact of the global economy in recent years. The Changshu Municipal Party Committee and Municipal Government attach great importance to the needs of market development and merchants to upgrade files, and at the same time, in order to make originality become the continuous driving force for the rise of Changshu women's wear, Changshu The clothing city management committee relied on the advantages of its domestic clothing wholesale first-class source of goods, NSS new foreign trade village women's city came into being. NSS New Foreign Trade Village Women's Clothing City is the only original women's clothing gathering market in Jiangsu. It is located in the core area of ​​Changshu Clothing City. It is divided into four floors on the ground floor and five floors on the ground floor. The first to fourth floors are business areas with 313 shops.
Changshu Garment City “NSS New Foreign Trade Village Women's City†plans to gradually integrate internationally, fashionized and large-scale clothing design, R&D, display and wholesale into a first-class original women's clothing brand. Step forward.
As a leader in the B2B industry, the chain is focused on using technology to change fashion and applying Internet big data to the traditional textile and apparel industry. On August 24th, the chain also joined the Changshu NSS New Foreign Trade Village Women's City, starting from the source fabric of the apparel industry, guiding the concept of Internet, technology and digital development of Changshu clothing merchants, injecting new vitality into the Changshu clothing industry. The meeting Changshu Clothing City Management Committee mobilized other market merchants to actively participate, the chain is still committed to share the global advanced clothing supply chain concept to Changshu clothing industry merchants, and use its rich surface materials to support the development of Changshu clothing industry.
Fourth, strong alliance is the only way for future industry development
The era of single-handedness has long passed, and strong alliance is the only way for future industry development. As a service provider of flexible quality supply chain, Chain has always cooperated with all service providers in the apparel industry with an open mind to help the development and upgrading of the entire industry.
Editor in charge: Wang Lei
Nm 3/68 Cashmere Yarn,Alpaca Silk Cashmere Yarn,Cashmere Big Lang Yarns,Multi Color Cashmere Yarn
Zhejiang Yijue Import And Export Co., Ltd. , https://www.yijuecashmere.com