Timberland Timberland New Product Launch Conference Beijing Fashion Week

Timberland: Pioneer in Functional Leadership

On September 25th, Timberland held a new product launch event in Beijing Fashion Week. This time, it showcased new styles for 2017 autumn/winter and 2018 spring/summer, 60 sets of men's and women's wear. Seasons ranged from early autumn to severe winter. Styles ranged from classic to street tide, and functions from sports. Outdoors, it is the most complete brand overview in recent years. The scene invited singer Liu Liyang, artist Zha Xidunzhu and Li Zefeng to enjoy Timberland's American fashion style and the latest leisure trends.

The big show began with 30 models playing together, dressed in classic 10061 rhubarb boots led the debut, with a shocking opening, followed by 2017 new autumn and winter, Flyroam series, SLS tide sports series and true colors series mutual Collocation, using similar colors to coordinate the vision, complementary colors highlight the highlights, the most eye-catching attention is the models under the feet of the shoes, in addition to the yellow boots, the other show other changes in the boot type, color and material, so that the audience is full of energy .

For Timberland's development in China, Ms. Wu Meiwu, General Manager of Timberland China, Timberland China, said: "Since 2005, since entering China in China, we have witnessed China's consumption since the first time it was opened in the past more than ten years. The market is making a leap forward. Timberland not only sells clothing shoes, but also a brand that hopes to lead people to enjoy leisure work and explore new things!" China, the most concrete display of practical landing.

Restoration: to pure to simple self-cultivation

On September 26th, designer Li Kunni brought his own brand name to be released for the first time in Beijing Fashion Week, bringing with it a splendid release. The designer Li Kun Ni still attributed the return to the emotion as the main line of emotion. From pure heart to simplicity, starting from the heart, with a minimalist outline and black and white theme to show women in the fashion workplace, light luxury etiquette and other scenes of the firm and soft power balance.

Return to the original, return to the origin, and start from the heart. The designer Li Kunni is a self-employed family member. From the perspective of extending life and death, each garment can be used in a variety of free combinations to expand the possibilities of clothing and meet the expression of women's self-personality. The brand also emphasizes the sense of design and commercial value. balance.

“Clothing is not just an expression of designer's thought, but uses the designer's understanding of life, while maintaining the tone while satisfying the practical needs of women in the context of life.” Designer Li Kun Ni uses high-quality requirements, with medium cost The price meets the professional and social apparel needs of women.

Li Kunni founded the brand in 2011 and always insisted on the design of the road from the heart, naturally, and adhere to the designer brand's commercial conversion rate, over the years has maintained a spiritual practice of mind design, "in order to track", with a traceability The spirit of life, or work.

Tong Niu: "Exactly" - Going forever

On September 26, the "Bronze Cows' Student Assembly New Product Launch Conference" was staged at the Beijing Phoenix Center. The theme of this show is "Qia", which is quoted from Chairman Mao's poem "Just Classmate". It means "proper, proper, just right, suitable". Through the display and publication of three groups of primary schools, junior high schools and senior high schools, and four series of exhibitions, clothing is used as a language, and today’s society pays attention to campus culture and art education, focuses on the healthy growth of young people, and combines traditional culture with modern fashion. Interpretation and echoing of oriental features.

This conference is divided into four series: "Hello: Cheng", "Yan: Today", "Star: Moving", "Shui: Coupling", including sports, uniforms and dresses, etc., involving sportswear, Chinese style The rich variety of dresses, sweaters, jackets, and outdoor function suits not only expresses the combination of Chinese feelings and fashion, but also shows the inclusiveness of the costumes and explains the aesthetic art of health and self-confidence. Through the confident interpretation of the students on the T stage, students in the new era of cultural China and beautiful campuses are shown.

From this show as a starting point, the new student wear brand under the Tongni Group was born: Dawning Observation. Focusing on the healthy growth of young people, she focuses on young people's observations and understandings of the world, and on the basis of the quest to “perform a thousand-years-long, ingenuity”, advocates the development of the Lideshu people who walk thousands of miles and read thousands of books. Responsive to the cognitive laws of young people's growth, we integrated Chinese excellent traditional cultural etiquette and campus cultural characteristics into students' costumes and created them with ingenuity. “The spirit of prospering a child, seeking knowledge and acting together, cultivation; the spirit of artisans, and a healthy dress experience”, helping the campus culture growing up.

As the design director of Tongni students’ costumes, Professor of Beijing Institute of Fashion, Ph.D. of Central Academy of Fine Arts, director of China Fashion Designers Association, chairman of Arts Committee, Zou Youfeng, one of the top ten fashion designers of the country, performed the entire show with an independent artistic standpoint. The campus culture started with an in-depth reflection on the Tongni students and combined with the professional research and development capabilities of Tongniu, a dedicated work was created.