Balla Balla × Tmall Days: The Hangzhou Paradise, a custom parent-child experience

From August 18th to August 19th, Barabara joined hands with Tmall to gather in Hangzhou Paradise, to customize the "Children's Hearts" fun-child experience, and invited thousands of families to come and play for free. In the summer, Barabara hopes that parents will give their children more companionship, release their childlike hearts and have fun in their play.

Packaged in Hangzhou Paradise, custom parent-child interactive experience

Based on the interpretation of the child's heart, Barabara carried out the transformation of the four theme areas of “good-looking”, “active”, “curious” and “fun” in the paradise, set up the parent-child collection task, and created a theme of “Children’s Hearts”. , play together with the interactive space.

Look at the carousel in the theme area to create a dream scene for parents and children; the roller coaster in the active theme area, so that parents and children scream; the fun of the theme area, let parents and children feel cool and exciting; curious theme area Flying at high altitude is for parents and children to explore together.

Balla Balla's on-site activities set up photo-certification and stamping links, and customized 4 big photos of the sun-bathing sites along the way, encouraging parents and children to record beautiful moments in the park. For the parents who are willing to share, Barabara has prepared a circle of friends to share the gift of the gift. The prizes include custom shopping bags, new down jackets, and Xiaoma Baoli IP custom models.

Create a topic of explosion, online and offline exposure of over 100 million

In order to attract more parents and children to participate in this paradise, Barabara will also send free admission experience in different channels, including micro-washing event, WeChat commentary lottery, Weibo welfare lottery and H5 game lottery. .

Through online and offline efforts, the event reached the target audience through multiple channels, and the fun gameplay reached new users, achieving 10,000-channel omni-channel communication exposure. On the online part, in addition to the mainstream information app reports, millions of fan-level mother and baby KOL voices, there are dozens of well-known Hangzhou local microblogging KOL initiated forwarding interaction, microblogging topic #童心聚乐# climbing list TOP 3 The topic reading volume is close to 80 million; in addition to the visitors who reach Hangzhou Paradise, Barabara has also launched a gathering atmosphere in dozens of stores across the country, attracting offline users to enter the Tmall Days through game interaction. in.

Tmall gathering day, autumn and winter rejuvenation, Barabala power double 11

On the day of Tmall's gathering, the first day of the store's turnover was eight times the daily average. During the event, the official flagship of Barabara added more than 100,000 fans. Yang Zhu, the director of Senma E-Commerce Marketing Department, said: "Paraballa hopes to bring more happiness to the children and bring more happiness to the family. Through the activities of the Barabara Tmall Day, we will create a children's heart with the Hangzhou Paradise. Let's play a fun parent-child experience, allowing consumers to interact deeply with the brand, while allowing more potential consumers to have a more vivid perception and understanding of the brand."

There are still two months away from Double 11 and Barabara’s gathering day is expected to be 11 times this year. This year's double 11, Barabara will bring what kind of surprise game, we will wait and see!