EP Ya Ying Releases Spring Summer 2011 Fashion - Garden
On August 4, 2010, the sun blazed brightly as the EP Ya-Ying 2010 spring and summer collection was unveiled. Stepping onto the lush green lawn, the air was filled with the freshness of nature, while small courtyards bloomed with vibrant flowers, radiating the warmth of spring and the energy of summer. This marked the debut of the new theme for EP's Spring 2011 collection.
The models emerged from the garden, carrying the softness and brightness of spring and summer, using bold and exotic colors to convey the elegance of European cities.
Vienna, a city where classical and modern meet, where nature and culture blend, and where life and art coexist, exudes timeless elegance and luxury. It also offers the comfort and convenience of a modern metropolis. Imagine sipping a rich cup of coffee under the shade of Central Park, flipping through an old book, and letting time gently pass by.
In the spring and summer of 2011, EP designers ventured into the back garden of Vienna, exploring themes like "Green Forest," "The Sound of Music," "Light and Shadow Games," "Golden Vienna," "Love of the Crystal," "Eternal Love," "The Melting Melody," "Blooming," and "Polka Leaving." These collections captured the cultural essence of Vienna, using touches of green, soft light, and even a gentle melody to tell the elegant story of this historic city.
Each story was transformed into structure, design, and color—printed beautifully, felt in the fabric, and shaped by the hands of skilled artisans. The result was four distinct collections: ELEGANT, COLLECTION, OFFICE, and JEANS—each tailored to meet the needs of women in various settings, from dinner parties to work environments, business meetings, and casual outings.
**EP Yaying aims to build a fashionable luxury retail brand.**
Every season, EP Yaying brings a fresh and unique experience, offering a more refined, international, and high-end image. In late April, the EP Yaying Jiaxing Fashion Life Center reopened, featuring a separate four-floor building that became a high-end fashion landmark in Yucheng. In July, the EP Yaxing Yiwu Embroidery Lake Fashion Life Museum opened, with a luxurious villa-style space covering nearly 1,300 square meters, becoming the largest living museum for EP in China.
Looking ahead, the brand continues to expand its presence. On August 6, the EP Ya-Ying Macau Store opened, acting as a bridge to the international market. Xi'an Life Museum and other large stores are also in the works.
Since 2006, EP has introduced a large store model nationwide, starting with Jiaxing, followed by Beijing, Chengdu, and Wuhan. These life museums have become symbols of local elegance and style. This year, EP Yaying has further expanded into high-end department stores and airport locations, standing side by side with many global luxury brands.
"Based on elegance, EP Yaying strives to become a fashion-oriented luxury brand for mature women." For EP Yaying, luxury is about fine quality, exquisite craftsmanship, and professional styling. With exclusive clothing programs and a focus on accessibility, the brand ensures that high-end fashion is within reach. Whether it's the products or the stores, EP Yaying continues to elevate its image, making luxury feel both sophisticated and approachable.
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