The iconic American brand Gap has been in existence for over 40 years since it was introduced in 1969 and now has over 700 Gap stores worldwide, with employees and customers around the world. To commemorate this special moment, employees on the New York Stock Exchange put on this 1969 edition of jeans for a day on Gap's birthday. For the first time in the history of the New York Stock Exchange, 1,200 traders wear jeans. This 1969 jeans a total of 12 models, this time the jeans have been redesigned, focusing on self-cultivation, easy to wash, to adapt to different sizes in these areas. Later in the day Marka Hansen, chairman of Gap North America, Bob Fisher, a member of the board of directors and researchers John Fisher and Bill Fisher, sounded the closing bell even further from San Francisco headquarters. In the evening of celebration, Gap700 stores will organize music celebrations for employees and customers at 19:00 to 21:00 local time. In addition to the free concert, Gap Shopping will also receive special discounts, customers One of their favorite jeans will be reduced by 20 dollars, while the entire series of jeans will play 15% off. Gap will hold the event in stores in New York, Los Angeles, San Francisco, Nashville and Minneapolis. Invited stars include Cassidy, Marc Broussard, Lenka, Honey Honey, Single File, 2AMClub, Jace Everett, and Parachute. To celebrate its new 1969 edition of jeans, Gap encourages Gap fans to go to the creative Facebookgallery at borntofit.com. Gap also introduced the free Style Mixeri Phone application. The program can help customers with clothing, find their own inspiration. Global sales of Gap drop 5%. Gap global sales, including its stores in the UK, down 5% year on year. From the second quarter to August 1, Gap's sales fell from 376 million to 361 million US dollars . In contrast, the North American market is even worse than the international market. Gap sales in North America decreased by 10% .Gap second-quarter net profit of 138 million US dollars, compared with 139 million US dollars last year, but sales dropped from 3.5 billion last year to 3.25 billion US dollars. Company CEOGlenn Murphy said: We are very proud, because the company's second-quarter earnings per share higher than the same period last year. In this challenging environment, it is still not easy to maintain this. We focus on how to find a balance between cost and investment, I do some appropriate, targeted investment to regain our market share.