For the apparel industry, 2013 is bound to be an extraordinary year. The impact of e-commerce on traditional physical stores, combined with increasingly fierce market competition, has led the industry to the meager profit era, as if the "crisis" is coming. This year is undoubtedly a more difficult year, but it has also become the best period for apparel enterprises to make a rational return to the past, to think about the future and to make a new development strategy. Precise strategy and effective strategy will help enterprises stand out, but also conforms to the "positive energy" brought by the development of the industry. As the saying goes: Crisis, crisis, threatening organic. With the accelerating process of urbanization and continuous expansion of domestic demand, it is estimated that China's GDP will maintain a certain growth rate in the next few decades. At the same time, consumers continue to increase demand for fashion, the frequency of its purchase and the total will increase, which will inevitably produce a result: the larger the larger, the smaller the smaller, so the franchisee corporatization operations will be The trend of the times. So, in this situation, the garment enterprises should take what kind of strategic response? Strategy, can be big, small. Large, strategizing; small also, carved beams. In the face of "crisis", in 2013 we will adhere to the core strategy of "meticulous operation to enhance store performance, scale development to increase competitive advantage and win-win world!" Around this core strategy, the company will adopt a matching product strategy, marketing strategy and operating strategy. We firmly believe that under the guidance of the company's core strategy and the three major strategies, under the motto of up and down one mind and a high degree of unity, driven by the strong execution of Qiao Fu's team, "Dream" will not be far off anymore. Tomorrow's dream!