"There are three ways for foreign luxury brands to enter the Japanese market: own branch offices, distribution of local agents, cooperation with general merchants, and there are only two ways in China: either to find a business like Shanshan, The establishment of a branch.China also lack of specialized dedicated to the operation of the brand of circulation of comprehensive trading company, Shanshan hope to become such a comprehensive Itochu Corporation. "Filial Piety's goal is to make Shanshan play international brands to enter the Chinese market the most Good channel. The evening of October 21, Zhejiang Ningbo, "Sanjiang water" one of the resorts Yuyao River, graceful music, swaying lights, a feast from the French fashion feast - France's prestigious top men's brand Smalto (Smart) original Juice originally restored its conference in Paris Fashion Week. Conference site, compelling in addition to Philippe De Vilmorin global president Smalto brand, there is a foreigner: Fubonichi, who is as Smalto's partner - Ningbo Shanshan Co., Ltd. President attended the conference. On this day, only a few months passed from the filial piety and formally entered Shanshan. As Shanshangufen's first "foreigner" head, what he brought to Shanshan? Internationalization of Shanshan eight years October 30, located in the commercial center of Ningbo Tianyi Square CBD International Shopping Center, ushered in the official opening of Smalto Ningbo flagship store, Shanshangufen since 2008 Smalto brand into the Chinese market Since the opening of the first six stores. The Smalto brand was founded by Francesco Smalto in 1962 and has more than 200 garments patents. As the "Queen tailor" of former U.S. President Kennedy, Smalto also owns a number of celebrity clients and is known for his advanced handmade tailoring. "Currently Smalto's first-line garment is the focus of development, the future will develop more second-tier products." Smalto global president Philippe told this reporter, as early as 2007, Smalto and Shanshan contact, by September 2008, opened in Tianjin The first store. The next 3 years the goal is to open 15-20 stores in China. Smalto is Shanshan the introduction of the Chinese market, the 10th international brand, but also Shanshan's "eight years". September 2001, Shanshan officially launched the "multi-brand, international" strategy. That month, Ningbo Jie Ai Xi Garment Co., Ltd. was established responsible for running the Italian brand Marco Azzali in the Chinese market. Jie Aisi is Shanshan Group joint Italian Farah Group, Japan ITOCHU Corporation jointly established a joint venture, of which, Shanshan 65% of the shareholding. Since then, the control has become Shanshan and foreign cooperative operation of international brands has always been the style. Subsequently, the Le Coq Sportif (big cock) brand of Ningbo Leqak Co., Ltd., Shanshan 20%, Shanshan Rongguang 30%; Renoma (Renault) brand of Ningbo Noorma, Shanshan 61% Lubiam brand of Ningbo Road Biam, Shanshan 60% stake ... ... "Shanshan joint venture with international brands in the company has always been a controlling stake." Shanshan Holdings Chairman Zheng Yonggang stressed that the holding can take the initiative - To capital bond, first get more than ten years of international brands authorized period, the investors get the proceeds by shares; the same time, Shanshan also train their own designer team, the introduction of localized products. When the authorization period, the international brand in China's market network has been in Shanshan grasp, the investment of international brands, the output depends on the return of Shanshan, so continued renewal of the joint venture contract in the hands of Shanshan. Therefore, Zheng Yonggang that: "We are a joint operation, not an agency brand." Reporters learned that, at present, Shanshan Holdings 10 international brands, in addition to two are still outside the incubation period, the remaining eight have been profitable. From local cooperation to fully operational Shanshan international brand mode of operation is not a vain imagination, but there is a good reference - Japan ITOCHU Corporation. ITOCHU has started its business in textiles. Its main businesses include trade and financial related businesses and project investments. It is not only the largest integrated trading company in Japan, the world's largest textile seller, the world's leading multinational group, the established global top 500 enterprises, or the largest in Asia Brand agents, agents of the brand up to more than 180. It is also the consistent practice of ITOCHU to operate international brands in the manner of controlling joint ventures. Since its establishment as the first international brand, Shanshan's main partner is ITOCHU - the old club who is also one of the middle class and filial piety. Shanshan Group and Itochu on February 16 this year, the official signed a comprehensive strategic cooperation agreement, which invested 10 billion yen (about 758 million yuan) 28% stake in Shanshan Group. A month later, on March 18, Shanshangufen held a board of directors and appointed Fubon Koichi as its Managing Director. At the same time as the one-year-old Takashi Ito, there are three other top executives of ITOCHU: one serves as an assistant to one-third of Filipino parents and assists in handling industrial docking issues. The other two hold the positions of vice CFO (chief financial officer) and COO (chief financial officer) COO). This also marks the Shanshan after more than ten years of local cooperation with Itochu, full access to each other's operation and management model, as well as resources. In the filial piety is considered "old Itochu lover". Since entering into Itochu in 1984, he has been mainly engaged in the textile and garment industry. He has successively served as the chief of uniforms and garments division of the textile and product division, the fourth lecturer of the brand-name market of the third branded market, and the post of fashion system company. International apparel brand operations. Zheng Yonggang once filial piety in office at the beginning of the table state: "If the culture can not fully run-in, it means that the risk." Obviously did not dare to divorce, took office more than seven months, only to Japan twice. "Japanese-style" and "Chinese" full docking of more than 7 months, the feeling of one-third of Filial Piety by him with "a word out" summed up. However, the Chinese market is clearly very satisfied with the piety. In an interview with this reporter, he said that with China's economic development, consumers continue to increase purchasing power, and some international luxury brands even in the second-tier cities shop. At present, the markets in first-tier cities such as Beijing, Shanghai and Guangzhou are already relatively mature. Most international famous brands have entered the market, competition is fierce, and the second and third tier markets have greater potential for development. "International brand into the Chinese market do not care sooner or later, luxury brands in the Chinese market also has failed cases, more importantly, make adequate investigations in advance, according to Chinese preferences to adjust their product design and shape."