"Inspire Potential, Trace True Me", JACK & JONES 2014 invites many well-known British photographer Matthew Brooks, who has been cooperating with international brands for many years, presenting the most realistic and natural appearance of the model and displaying Matthew's best photography style. Matthew Brooks uses his unique British perspective to discover and document the modern and sheer, luxury and sensuality of JACK & JONES in Las Vegas. Blend and collision between, as if exposure to a huge movie scene. This season, JACK & JONES "Bring It On" as a source of inspiration, in the continuation of the brand refined and elegant, based on efforts to render male masculinity. In order to perfectly demonstrate its neat tailoring and minimalist style originating from Northern Europe, and with the perfect silhouette of the fabric, it is determined to collide. This season's clothing is loaded with a large amount of masculine hormones, which perfectly interpret the courage, confidence and pride of the man. Las Vegas, once considered a barren land, has been fascinated by countless curiosities over the past hundred years from what was once deserted into the bustling scene of today. JACK & JONES team started embarked on this land began gorgeous shooting schedule. In the morning, take a private jet landed in the fabulous city of Las Vegas. Las Vegas is located in the Nevada desert border, surrounded by 1000-3000 meters of mountains. On the mighty 95, the models are in the JACK & JONES Fall latest costumes to interact with photographers, speeding into the highway with no fear. FreemontStreet at night to feel the most original modern charm of Las Vegas, those bright and colorful lights insist on the use of large 70-year bulbs, the age-old Golden Nugget Casino Hotel is also full of rich retro flavor. Everything seems so unreal but cohesive without signs, where miracles are staged all the time, every day can be called an adventure journey.